Google Ads -- A high price, but results from day one.
June 06, 2019

Google Ads -- A high price, but results from day one.

Shivani Sharma | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

It is core to its use cases. We are using Google Ads in our marketing department, most of the time to reach more specific traffic, more conversions, and more clicks. The most used feature of Google Ads in our department is keyword-based geographic customer segmentation. And for website SEO, it is the best.
  • SEO marketing with keyword suggestions.
  • Customer segmentation according to geography.
  • Different types of Ad campaigns, whether video, image, or text-based.
  • The pricing model could be restructured and reframed.
  • Provide tutorials for working hands-on with the tool, rather than the theoretical academy.
  • Sometimes you have to be very specific about your keywords for common products/services to reach a better crowd.
  • Positive: Better results from day one.
  • Negative: Sometimes you pay high for the campaign, and the Ads do not reach a targeted crowd.
  • Positive: You can reach remote internet users for more engagement.
Google Ads is well suited for large firms who are ready to pay a good sum of money on Ad campaigns, and not well suited for small scale companies where they share small profit, because Google Ads is on higher price scale.