GA is good an complicated
April 14, 2021

GA is good an complicated

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.
  • Reliably tracked our customers.
  • Was able to integrate the Google Ad keyswords and campaigns with customer journey.
  • Data availability
  • The data wasn't available at a certain time everyday.
  • The format of the data is difficult to use.
  • Support is poor.
  • Bringing the GA data into our warehouse.
  • Connecting marketing digital spend to customer journey.
  • Helps track marketing digital campaign effectiveness.
  • Provides a complete customer journey experience.
  • Heap
GA is more extensive than Heap, however, it's also more difficult to wrangle the data into our own warehouse. Heap data is easier to integrate as it has data sharing for Snowflake where GA doesn't, at least not when used it. I believe Heap is less expensive.

Do you think Google Analytics 360 delivers good value for the price?

Not sure

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If you have a complex web and mobile site and need to track what people are doing, AND have the capacity for a large enough team to integrate this data into your warehouse, this is a great platform. There are also some handy reports on the GA website that one gets for free that are helpful.