Great Resource to Improve Website ROI
April 14, 2021
Great Resource to Improve Website ROI
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)
Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!
- Data Collection
- Data Organization
- Customization
- Brief Description of Metrics/Terminology, What does this data mean?
- More User Demographics
- Learning Resources/Getting Started, It is a lot of data to digest, hard knowing for a beginner where to begin
- Reporting Customization
- Demographic Breakdown
- Click behavior/paths
- Increased our awareness of how users navigate our website
- Has allowed us to be more strategic from a marketing standpoint
- Able to understand website performance and where we can improve
Do you think Google Analytics 360 delivers good value for the price?
Yes
Are you happy with Google Analytics 360's feature set?
Yes
Did Google Analytics 360 live up to sales and marketing promises?
Yes
Did implementation of Google Analytics 360 go as expected?
Yes
Would you buy Google Analytics 360 again?
Yes