Analytics done right
August 23, 2017

Analytics done right

David Matousek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

We used Google Analytics Premium to track customers through a purchase process. The marketing team was able to see the customer journey and most importantly segment the customers.
  • Work with tag manager to report on custom tags
  • A/B Testing
  • Customer Segmentation
  • Hard to replicate across multiple products
  • Almost too much information.
  • Dashboards are customizable, but didn't allow for real time variable adjustments easily.
  • ROI
  • Customer Centricity
  • A/B testing
Easier to use than Adobe. Easy for develops to customize tacking. Tag manager was an extremely useful companion.
Well suited if you need shorter delays in information and high volumes. Not necessary for most situations, but the setup from a consulting firm helped understand the ins and outs.