Google Content Experiments: Your Free Gateway to A/B Web Content Testing
Overall Satisfaction with Google Content Experiments
We are utilizing Google Content Experiments to simply and freely test content changes on a small scale before implementing them site-wide.
Pros
- Seamless integration with Google Analytics
- Absolutely free of charge
Cons
- Once Google's Universal Analytics supports Content Experiments and requires no additional javascript to implement, it will be a truly seamless experience.
- Improved funnel conversion
- Improved call-to-action clickthrough rates
Comments
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