Google Content Experiments: Your Free Gateway to A/B Web Content Testing
June 10, 2014

Google Content Experiments: Your Free Gateway to A/B Web Content Testing

Eric Olsen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Content Experiments

We are utilizing Google Content Experiments to simply and freely test content changes on a small scale before implementing them site-wide.

Pros

  • Seamless integration with Google Analytics
  • Absolutely free of charge

Cons

  • Once Google's Universal Analytics supports Content Experiments and requires no additional javascript to implement, it will be a truly seamless experience.
  • Improved funnel conversion
  • Improved call-to-action clickthrough rates
Unless a more powerful and equally cost-effective (free) alternative surfaces, Google Content Experiments is definitely serving our purposes at present.
Google Content Experiments are a great gateway into web content testing.

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