Google Content Experiments Review #58,733 (probably)
June 10, 2014
Google Content Experiments Review #58,733 (probably)
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Content Experiments
We are using it for A/B testing web pages & content for conversions listed in Google Analytics. It is only currently being used by our UK office.
- It is free to get going - better than the competitors!
- You use your Google Analytics conversions as your objectives, so as long as your goals are set up in GA then it's a breeze.
- You can only optimise for one goal, so if you have several conversions, like phone call and email you need to do it manually.
- It seems not to work that well for pages with lower amounts of traffic - not great for new or niche sites.
- It has improved conversions for key landing pages - resulting in more leads (we are in B2B)
Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website.