Google Content Experiments Review #58,733 (probably)
June 10, 2014

Google Content Experiments Review #58,733 (probably)

Sam Wiltshire | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Content Experiments

We are using it for A/B testing web pages & content for conversions listed in Google Analytics. It is only currently being used by our UK office.
  • It is free to get going - better than the competitors!
  • You use your Google Analytics conversions as your objectives, so as long as your goals are set up in GA then it's a breeze.
  • You can only optimise for one goal, so if you have several conversions, like phone call and email you need to do it manually.
  • It seems not to work that well for pages with lower amounts of traffic - not great for new or niche sites.
  • It has improved conversions for key landing pages - resulting in more leads (we are in B2B)
Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website.
Its free and a legacy tool.
I would recommend it with the caveat that they do some additional manual work to get the required results for our organisation.