Google Content Experiments - Adequate and free
June 10, 2014

Google Content Experiments - Adequate and free

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Google Content Experiments

It is used to create A / B tests inside Google Analytics to test and optimise pages on websites, identify issues in flow on websitses and to find ways to rectify these issues.
  • A / B testing: You define a control page (page A) and a variation (page B) of that original page to test against. The purpose of this test is to expose your audience to the different versions of a page to determine which version will result in more conversions for your site.
  • Does not support multivariate testing
  • No hard numbers but it has been useful in identifying which content scores better conversions and learning from this
I have not used any alternatives. I only use Content Experiments because it is in GA.
I will renew it because it is free and inside GA.
It is useful if you already have GA set up and need to do A / B tests. If you are not currently using GA it is not necessarily worth switching just for Content Experiments.