Google Data Studio: a half-baked product with good potential.
January 14, 2019

Google Data Studio: a half-baked product with good potential.

Francois Salvert | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Data Studio

Data Studio is used on and off for really specific needs such as following closely a web site KPI for example. Currently, Data Studio works great with Google Analytics (GA) data. You can create OK looking dashboards using GA and make calculations between metrics. However, it's not yet ready to include outside source files and it becomes very complex to inject targets for example and calculate such KPIs as % Monthly sales vs sales targets. For this reason, we use Data Studio mainly as a quick access to GA data more than anything else.
  • Quick visualization for real-time Google Analytics numbers.
  • Calculations between GA metrics.
  • Easy report distributions.
  • Having green/red arrows to show how a metrics is fluctuating vs a defined period.
  • Having control box or dials to switch between weekly and monthly views or filtering lists on different levels.
  • The module to control external sources is awful and very complex and unreliable. Stick to GA data for now or use another tool such as Klipfolio to gain time.
  • So far the return is very limited but it cost nothing. The major investment is time to factor in when using Data Studio. Currently there are very cheap tools like Klipfolio that will do a far better job for a fraction of the time needed in Data Studio.
The only benefit to Data Studio compared to Klipfolio is being free. In any other aspect or function that I've used, Klipfolio is far better.
Really depends on the need. If it's to produce a dashboard that needs to look good and is reliable, I would use a different tool. However, if that colleague is an analyst, I think Data Studio is a quick and free tool you need to have in your analytics toolbox.

Looker Studio Feature Ratings

Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Not Rated
Customizable dashboards
Report Formatting Templates
Pixel Perfect reports
Drill-down analysis
Formatting capabilities
Report sharing and collaboration
Publish to Web
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated