Item: Google Business Profile
Rating: 9
Author: Verified User

Overall Satisfaction with Google My Business

Use Cases and Deployment Scope

It helps my clients address their local community from a business perspective. We use it for all of our brands, both e-commerce and business-to-business. It instills a modicum of trust with the public that bolsters sales and improves search engine rankings. For the most part, we are able to get rid of fake reviews.

Pros and Cons

Pros

Helps people find business
Costs nothing
Improves trust
Improves recognition in local market

Cons

Ability to utilize the platform to advertise
Weed out fake reviews
Better fraud detection

Return on Investment

A ton of wasted time with fake reviews
Loss of time / no ability to monetize
Needed more robust features for reaching audience

Alternatives Considered

Yelp is better and worse. they have better fraud detection, but they're worse at protecting user data, especially medical-related review data. Yelp definitely cares more to weed out the fakes and keep the better, but it's not perfect either. both are mostly used by angsty customers who want to damage [reputation].

Key Insights

Do you think Google Business Profile delivers good value for the price?

Yes

Are you happy with Google Business Profile's feature set?

Yes

Did Google Business Profile live up to sales and marketing promises?

Did implementation of Google Business Profile go as expected?

Yes

Would you buy Google Business Profile again?

Yes

Other Software Used

Semrush, Adobe Acrobat Reader DC, Keywords Studios

Likelihood to Recommend

Would be a solid 10 if I didn't spend hundreds of hours battling to have fake reviews taken down from client websites. Google has the technology/ability to weed out so many of these fake reviews - they should start using it. It's labor-intensive and stressful dealing with a rash of fake reviews. We got rid of 106 within a 6 month period.

Comments

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Rough with fake reviews but a worthwhile effort