Should be part of any SEO toolkit
November 28, 2017
Should be part of any SEO toolkit
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Search Console
Google Search Console is used by several teams across the whole of the organization. These teams generally sit within Marketing departments. The tool is used primarily by those involved in SEO efforts, but it has also proven beneficial for detecting user experience issues that happen to impact SEO such as broken links on websites.
- Google Search Console is a good resource for learning which keywords are driving organic traffic to our websites. We realize that much of that data is actually not made available by Google, but even the data we get is worthwhile.
- GSC is also the primary method we use for submitting brand new or significantly revised pages to Google for indexing.
- GSC also helps us identify issues on our websites which impact not just SEO but also other areas.
- As mentioned, the keyword data available is far from complete. Like most people involved in SEO, I would love to see all the other data not shown.
- It's unfortunate that users can only look back at the last 90 days of data at any point in time. Fortunately we are able to integrate GSC with other tools that store this data for future reference.
- GSC does occasionally flag warnings that have been applied to our sites' presences in search results. Often, these warnings are unnecessary and GSC makes it possible to have them reviewed and removed, but it is annoying that unnecessary warnings are visible even for a short time.
- Since the tool is free to use, there is only positive impact to report - no negative!
- Our business objectives include organic traffic growth, and since we rely on SEO tools like GSC to achieve that growth, it's a great tool to have.
- Broken link reporting is also useful as a broken link might sometimes be to a page that is intended to generate revenue.
To be honest, I have not spent much time in Bing Webmaster Tools as Bing is a much less significant search engine compared to Google. It's something we only really use for major changes to a website, and it is fine for those types of task. Google Search Console is my 'go-to' tool of this type as it does pretty much everything I expect from such a tool.