Google Tag Manager-More Control for Marketers
Overall Satisfaction with Google Tag Manager
Pros
- Gives marketers more control of their ability to measure visitor behavior.
- Gives marketers more control over adding features to a site.
- Hides details making implementation of site features easier, especially Google Analtyics.
- Great versioning infrastructure allowing you to roll out and roll-back changes.
- Strong preview and testing tools keeps you from bringing the site down.
- Well integrated with Google Analytics so you can use advanced features.
Cons
- Hiding of technical details (such as Google Analytics) may make debugging difficult.
- Gives marketers enough rope to hang themselves by injecting Javascript, CSS and HTML changes.
- Because it's powerful, it requires pretty extensive QA.
- Doesn't support A/B testing software like Convert.com, Visual Website Optimizer and Optimizely.
- Can quickly require some strong technical expertise for more advanced measurement setups.
- Accelerates implementation of site features and analytics.
- Gets IT out of the way.
- Allows for the testing of new features before launching.
- Maintains a history of changes to the site.
- Is an easier way for marketers to get up the learning curve on site analytics and other features.
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