Google Tag Manager Reviews

155 Ratings
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Score 9.1 out of 101

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Score 10 out of 10
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Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Score 8 out of 10
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Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.
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Dan Antonson profile photo
Score 9 out of 10
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Until a strong case or need arises for enterprise tag management, I cannot see any reason why we would discontinue using Google Tag Manager. Even if we were to switch to a different vendor, we would still likely use Google Tag Manager to manage Google Analytics code and Google AdWords conversion and remarketing pixels.
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Feature Scorecard Summary

Role-based user permissions (37)
Tag library (41)
Tag variable mapping (37)
Ease of writing custom tags (45)
Rules-driven tag execution (42)
Tag performance monitoring (39)
Improved page load times (34)
Mobile app tagging (20)
Library of JavaScript extensions (26)
Event tracking (45)
Mobile event tracking (31)
Data distribution management (26)
Universal data layer (39)
Automated error checking (33)

About Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No