Google Tag Manager- My 2 Cents
February 22, 2014

Google Tag Manager- My 2 Cents

Erin Colvin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.

Pros

  • Place tags on site without affecting site function
  • User friendly interface
  • Accepts a variety of tag options
  • Easy troubleshooting

Cons

  • More explanation of tag types and when it's best to use different tags
  • Lead conversion improved
  • Provided insight for vendors and helped them to improve client media strategy and buy
I was very pleased with the product. I gave an 8 because I have not experienced other products.
Google tag manager works well for behavioral targeting and re-marketing scenarios. It's easy to create tag groups for different segments of the website.

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