TrustRadius
Google Tag Manager Review 39 of 41
User Review: "Google Tag Manager- My 2 Cents"
https://www.trustradius.com/tag-managementGoogle Tag ManagerUnspecified9132101
Erin Colvin profile photo
February 22, 2014

User Review: "Google Tag Manager- My 2 Cents"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.
  • Place tags on site without affecting site function
  • User friendly interface
  • Accepts a variety of tag options
  • Easy troubleshooting
  • More explanation of tag types and when it's best to use different tags
  • Lead conversion improved
  • Provided insight for vendors and helped them to improve client media strategy and buy
I was very pleased with the product. I gave an 8 because I have not experienced other products.
Google tag manager works well for behavioral targeting and re-marketing scenarios. It's easy to create tag groups for different segments of the website.