Google Tag Manager- My 2 Centshttps://www.trustradius.com/tag-managementGoogle Tag ManagerUnspecified9.11531012014-02-22T22:47:57.205Z
February 22, 2014
Google Tag Manager- My 2 Cents
Score 7 out of 101
The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.
- Lead conversion improved
- Provided insight for vendors and helped them to improve client media strategy and buy
I was very pleased with the product. I gave an 8 because I have not experienced other products.