User Review: "Google Tag Manager- My 2 Cents"https://www.trustradius.com/tag-managementGoogle Tag ManagerUnspecified91321012014-02-22T22:47:57.205Z
The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.
- Lead conversion improved
- Provided insight for vendors and helped them to improve client media strategy and buy
I was very pleased with the product. I gave an 8 because I have not experienced other products.