Good overall tagging platform
June 08, 2018

Good overall tagging platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use Google Tag Manager (GTM) for tagging of our website. Events tracked in GTM are then used in Google Analytics for the creation of goals. GTM is used by the marketing team. It's a great tool for tagging the whole website to monitor usage trends, issues, volumes etc.

Pros

  • Allows our team to be mostly independent from IT - all we needed IT to do was to insert a piece of code into website and we were ready to go.
  • Easy to start - GTM provides a few helpful ready tags that don't need much setting up and will get you started with tracking of the general web actions.
  • Lots of help is available - whether its own Google material or information available online, if you get stuck, it's never too hard to find a solution.

Cons

  • I'm still a bit confused about the data layer and how it can be used for more advanced tags. I have a feeling I'm not using GTM's full capability because I'm struggling to understand this area.
  • The preview pane recently stopped displaying so that's delaying my progress. Don't know if it's to do with GTM itself or anything to do with our IT but I've not been able to load it for a while.
  • Once you get started, going from the basic level of usage to the interesting parts takes a bit of learning and a whole lot of confusion if you are new to tagging. But I guess GTM is not alone in this.
  • We make changes to our website based on the usage and this means that we can improve it and save money because we know what works and what doesn't work so GTM has been really good for that.
  • The fact that it's free is fantastic because the slightest change could bring good revenue returns.
GTM is really good for monitoring usage of the entire website to see what parts perhaps need testing or to understand visitor behaviours.

Google Tag Manager Feature Ratings

Tag library
8
Ease of writing custom tags
5
Rules-driven tag execution
3
Tag performance monitoring
6
Page load times
5
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Event tracking
9
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
5
Role-based user permissions
9

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