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A broad-based up-and-coming CRM / MA platform with very good support
January 28, 2015

A broad-based up-and-coming CRM / MA platform with very good support

Douglas K. Foster | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • All

Overall Satisfaction with GreenRope

Used across entire organization. It serves as an all-in-one CRM / MA platform. Importantly, it has automatic lead-scoring to quickly identify high potential conversion candidates.
  • Automated lead-scoring
  • Cross-functional support e.g., supports email marketing as well as social media marketing, etc.
  • Effectively tracks prospects activity and provides individual email marketing performance.
  • Email marketing - email templates are inflexible and don't come close to Constant Contact email features - very difficult to message efficiently. This is probably the platform's greatest drawback.
  • Documents as attachments for email marketing can not be loaded as a simple, universal PDF. They must be converted to a file format for GreenRope.
  • CRM record templates need to add other information about a prospect and provide automated follow-up reminders.
  • Communication Track Management - GR uses the lead scoring to trigger an alternate content path. There appears to be no way to use a single content action to trigger an alternate content path.
  • GR has helped us quickly identify potential prospects, separating those with interest from the great mass of non-conversion prospects.
CC is a very good email marketing platform but lacks a holistic MA approach needed by marketers today.
In spite of a few flaws, GreenRope is a very extensive product offering for small companies.
For small companies, GR is a very solid all purpose solution. Well-priced with exceptionally good service. For medium or larger enterprises, the clunky email feature would most likely be too limiting for large volumes of multi-faceted communications.