A sales rep's opinion on Groove!
June 17, 2020

A sales rep's opinion on Groove!

Jessica Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Groove

I believe our whole organization uses Groove. We have Groove linked to Salesforce and Gmail so it's an easy way to track emails sent, and Groove can also pull information from Salesforce so you don't have to type out their name/information, etc. I think the main goal is to be able to track emails with leads. You can pull up your lead and see your history of emails sent, and can even pull up the email directly from Salesforce to see what the conversation was. Basically a great tool to connect Gmail and Salesforce to make contacting customers a lot more streamlined.
  • Tracks which emails are opened, how many times it's been opened, any other actions like replying or clicking a link. This is extremely helpful when determining which customers are engaged, and what emails work best for engagement.
  • You can create and customize many different templates, and even get those templates to pull information from Salesforce. So when I'm contacting a new lead, I just enter the customer's email, choose a template from my saved Groove templates, and it will pull the name, company info, etc, from the Salesforce lead. So quick and easy!
  • When using templates, you can favourite ones that you tend to use more, and Groove also puts the templates used most at the top of the list so it's really easy to send many emails out.
  • I find sometimes Groove doesn't load properly in Gmail but that's an easy fix! Just refresh the browser and it's good to go.
  • I actually like Groove quite a bit, and can't think of much that I would want it to improve on at the moment.
I have not had a chance that I needed to contact the support team in Groove but based on how well it works on our system, I feel like their support team is probably great!

Do you think Groove delivers good value for the price?

Not sure

Are you happy with Groove's feature set?


Did Groove live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Groove go as expected?

I wasn't involved with the implementation phase

Would you buy Groove again?


Since I've only used Groove for less than a year, I don't have much experience with Groove in any other scenarios other than Sales. I think any business that is already using Salesforce for lead tracking should get Groove. It's just a great way to have some insight on your emails and what's going on with customers. I love being able to see which customers open which emails so that you can get insight on how engaging the message is. Marketing departments would probably love to have this type of insight as well.