Item: Groove, a Clari company
Rating: 9
Author: Verified User

Overall Satisfaction with Groove

Use Cases and Deployment Scope

Groove is used to organize the SDR workflow, logging calls, preparing the flows, do the follow-up with each campaign created, and have a dashboard to report the status of each SDR.
Allows also to check the email history and redirect directly from the mail platform to Groove platform, and also on SalesForce.

Pros and Cons

Pros

Flow organisation.
Emails and calls registration.
Tracking of emails sent status after a campaign (opened, clicked, etc).

Cons

Implementation on CRMs like SalesForce.
Possible communication between marketing automation tools (HubSpot, Pardot).

Return on Investment

Better work organization that maximise results.
More prospects reached.
One negative point is Salesforce and marketing automation tools integration.

Alternatives Considered

More functionalities provided with a better customer care (trainings, support).

Key Insights

Do you think Groove, a Clari company delivers good value for the price?

Yes

Are you happy with Groove, a Clari company's feature set?

Yes

Did Groove, a Clari company live up to sales and marketing promises?

Yes

Did implementation of Groove, a Clari company go as expected?

I wasn't involved with the implementation phase

Would you buy Groove, a Clari company again?

Yes

Likelihood to Recommend

Groove is a good investment for small to medium size companies even coming from different industries, with a team that needs structure and organization, and where communication and collaboration between the sales department and the marketing department is needed especially in a hyper growing environment with multiple markets penetration and with targets oriented to quantity, the tracking allowed and the dashboard helps a lot.

Comments

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Groove, a must-have for better sales workflow organization