Overall Satisfaction with HubSpot
- The blog platform really helps in publishing and the ability to track posting engagement.
- Ability to migrate to hubspot forms (vs. netsuite) has enabled to better develop forms for each stage of our lifecycle, i.e. content vs. product demos to better nurture and segment prospects.
- SEO tools are great for giving a quick snapshot of what is wrong with the page and what can be done to better optimize to help better rank without too much digging for data.
- The marketing grader/competitor tool is not completely accurate. I'm not cofident in the data it is giving. For example, we don't have a facebook page and it says we have 1.5 million likes...
- Lead source analysis, and then tying to netsuite to see customer close rate.
HubSpot Implementation
- Vendor implemented