HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 653)
Companies can't remove reviews or game the system. Here's why
Catalina GARDESCU, CMP | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Tracking communication
  • Templates
  • Organizing the day's work
  • Reliability of data
  • Offering details about which campaigns worked and provided leads
  • Setting up deals (maybe just hard for me)
  • Sharing templates with others
  • Setting up dashboards
Hannah Walker | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Basic CRM functionality
  • Easy to start collecting leads
  • Egregiously poor support: totally unhelpful and even rude
  • Poorly designed tech: slow & laggy platform
  • Ridiculously slow response times: monthslong waits
  • Clunky forms: impossible to track & load in iFrames
  • Nonexistent support: always connects you with salespeople who say they can't help when you click the "Support" button
Score 10 out of 10
Vetted Review
Verified User
  • Email Automations and Personalized Email Sequences
  • Customer Service
  • Activity Tracking/Deal Stage Management
  • Landing Pages is limited in terms of design
  • More clarity when it comes to navigating the page
  • Customization offers Salesforce seems to have more options in this space
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Condensed the marketing tech stack
  • Data analytics and customization
  • Integrates different vendors
  • HubSpot Academy
  • Draw a tighter line between marketing and development functionalities
  • It would be great to find a way to automate SEO efforts
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
  • ABM - HubSpot was built for inbound marketing, which is lead-centric. There is now ABM functionality, but it's less developed than other parts of the platform.
  • CMS - I found their page builder relatively difficult to use. I would recommend using a landing page builder like unbounce as a complement to HubSpot.
  • Reporting - I've run into more limitations with HubSpot report building than I have in Salesforce.
Score 10 out of 10
Vetted Review
Verified User
  • Excellent customer journey
  • Analytics on B2B buyer at a single place
  • Captures website visits and form fills through multiple mode
  • Pricing could be more flexible
  • More details on website visits like duration of each page visited, location of each visit etc. would add more value
  • Allowing more no. of reports in reporting dashboard could be helpful.
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Various modes capture and report website visits and form submissions, and the menu bar is well-organized.
  • Posting images and setting a schedule is simple, and workflows have a user-friendly UI that makes them easy to use.
  • Design, segment, and contact information are all carefully considered in the auto-tracking of calls to action (CTAs).
  • Workflows are sometimes tricky to understand, and the pricing structure is a little steep.
  • Template editing lacks a web design grid and custom fonts.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy to use the platform
  • The ads portion is so simple and makes stuff like remarketing on social platforms super simple.
  • Campaigns are excellent for keeping an eye on the all parts of the campaign from setting and tracking goals to integrating all of the pieces in one simple place.
  • Landing pages - super simple to use to create effective landing pages.
  • I would love to see some additional landing pages designs. They are effective but lack finish. You need someone that can code the landing pages to make them really pop.
  • Integrating other parts on hubspot a little better.
  • Forms could use a little help, maybe with some conditional fields.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Email Marketing
  • Automated Emails
  • Increase of Lead response time
  • Integration in our website
  • Sales analytics from website and emails
  • Maybe the workflows could be better regarding time frames? Workflows are "yes or no" but could be more specific regarding time or just days of the week.
Score 9 out of 10
Vetted Review
Verified User
  • Organize, segment, and details on Contacts
  • Integrates with Salesforce Sales Cloud to augment Salesforce information
  • Email, call, and update contacts from within HubSpot
  • Revenue attribution is functional, but limited
  • No native event management module
  • Contacts currently groups Leads and Contacts from Salesforce
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Email Marketing - Better than you ever imagined, so many options and great tools. Works great on all platforms and it's very user friendly. UX and UI are the best!
  • CRM - Helpful and has a lot of information about your client, such as how they got to your website and which pages they have visited.
  • Prices - You're either a big agency, or not big enough to be able to afford it. no middle ground in their pricing.
  • CMS is not what I expected, currently it is too complicated.
Score 9 out of 10
Vetted Review
Verified User
  • Content management - it facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page.
  • Contact management - because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists.
  • Keyword management - I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents.
  • The forms - with smart fields [you can] avoid asking the same information from frequent contacts and this helps us limit our database with additional information about each person.
  • Keywords suggestions only work in English and short tail keywords.
  • Pricing more realistic for some markets
  • Maybe some ambassador or entrepreneur program
Ben Pincus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I have done planning that involves automatic processes of the software to upload my leads.
  • I have no problems integrating HubSpot Marketing Hub with other platforms. It has unrivaled potential.
  • I have been able to monitor customers and then analyze their demands. The support is excellent.
  • The interface deserves to have more colors, I know they have made updates with new themes, but the colors are dull.
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
  • Integrated Solution: HubSpot provides a way to integrate all online marketing efforts to ensure that all campaigns have a strategic and integrated focus. This allows companies to have a truly closed loop marketing strategy.
  • Customer Support: Their customer support team is second to none. They constantly have individuals available on their support team, and they quickly and seamlessly assist with support questions.
  • Innovative: HubSpot enables individuals and companies to make the most of their marketing campaigns, and utilize the latest in inbound marketing. HubSpot is always at the cutting edge on what's next in marketing, and allow their users to stay ahead of the curve.
  • I only find one area where there could be some improvement, and that is the migration process. Bringing a new customer on board can sometimes just be a bit tedious. The job always gets done well, but the communication isn't as seamless as it is with leads and existing customers.
Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The blogging tool is so easy to use. You just enter the text and follow the SEO requirements and voila! - optimized blog posts in minutes.
  • Creating conversion paths in HubSpot is simple because there are templates available, you can customize your own and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
  • The social publishing tool could use some improvements. There is no library function, so updates can't be reused in a customized posting schedule. They're just scheduled for a certain date and time as a use-once update.
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