HubSpot Marketing Hub Reviews

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Score 8.5 out of 100

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Reviews (1-25 of 639)

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April 09, 2021
Tory Robinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
  • Because HubSpot [Marketing Hub] charges by number of contacts in the system, it can become expensive and a little limiting. Consider reevaluating the degrees of membership: enterprise, professional, etc.
  • Say a customer or prospect inputted their personal information incorrect on the form, if they re-submit the info with the correct details, the form submission does not override the previous one. So, there's extra information that's not needed and could potentially be misleading.
  • To me, workflows are pretty confusing so providing better documentation and videos to describe how they work would be helpful.
Read Tory Robinson's full review
March 02, 2021
Joelyn Brickner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The menu bar is well organized from Contacts (the CRM) to Marketing and Reports
  • Creating Social Media Posts is straight-forward; it's easy to upload images and set schedule
  • Editing website pages takes a little training, but once you understand the how the side bars and tools work, you're off and writing
  • Similar to editing website pages, posting blogs takes a little training, but you can immediately see the results, and they are easy to schedule and link up to social media.
  • Design Tools (part of the Marketing menu) takes a bit of hunting around to find things like posting forms.
Read Joelyn Brickner's full review
March 01, 2021
Lauren Camacci | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Workflows have a great UI that make them easy to use
  • Automatic contact grouping by using the company emails
  • New email UI is nicely flexible
  • Email time zone send increases open rates
  • Auto-tracking on CTAs
  • Lists have some inflexibility that can be frustrating
  • Emails sometimes don't allow "Send To More"
  • Unreliable "undo" function on blogs editor
Read Lauren Camacci's full review
December 01, 2020
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • The support representatives are amazing - I never fear having to contact them for help.
  • This is the only tool we've found so far that has great options with Call-to-Action(CTAs) and split testing in the way we like to utilize it. That alone was one of the huge selling features.
  • The platform is ridiculously easy to use. Everything is laid out in easy-to-follow steps and if you've missed something, the software will let you know.
  • The training is amazing, I love the webinars.
  • Would love to see an e-commerce platform added to HubSpot
  • This is kind of a nit-picky point but you used to be able to adjust indents on bulleted/numbered lists (on blog posts and landing pages) and now you're no longer able to. I miss that feature.
  • The knowledge base (in help, to search for a question) almost seems like there's too much information in there. It can be really hard to find specific info sometimes.
Read Sereena Schneider (LION)'s full review
January 13, 2021
Damini Gandhi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Email workflows
  • GDPR compliance
  • Third party integration
  • Landing page design
  • Hubspot academy and certification
  • Social media integration and monitoring missing
  • Workflows are difficult to understand at times
  • Slightly premium pricing, for enterprise
Read Damini Gandhi's full review
March 10, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Landing Pages
  • Nurture/Drip
  • Sales Enablement
  • Grid system for web design
  • Customizable reporting could use some work
  • Email development is more hand held than customized
Read this authenticated review
March 04, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Content management.
  • Email marketing.
  • Hubspot works best when it's the only platform used, if you are okay with this, it's not a concern.
  • While emails are free, if your list has too many names, it will cost you.
  • Some inflexibility.
Read this authenticated review
February 23, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The overall user interface is great, very easy to learn and navigate.
  • The email builder is pretty intuitive, and even the default templates look nice.
  • Like anything with HubSpot, it gets updates pretty frequently to enhance the features and experience.
  • The forms feature doesn't really have a good "preview", and instead just gives you the real link. Sadly this means test submissions result in real data that needs to be cleaned up later.
Read this authenticated review
June 26, 2020
Jenny Schell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • HubSpot makes managing my website really easy. I don't have a lot of experience with maintaining webpages and I don't understand computer code, so using HubSpots program is so easy because I don't need to have the website background one might think they need because they provide you everything so any normal person can do it.
  • Tracking potential customers is so easy. I love how HubSpot keeps track of when and were a lead was on your website. It helps me know where we are in the sales process.
  • I really like how easy it is to use HubSpot's email. I send out emails a lot, and it nice to be able to use a program that is so user friendly.
  • I can't think of anything at this time. HubSpot is always making improvements to their programs which is awesome from an end users viewpoint.
Read Jenny Schell's full review
September 18, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Database.
  • Easy and quick to use.
  • Mobile use.
  • Allows integration with other apps.
  • Is missing the integration with Instagram inbox.
  • The ID for the database has to be a email, it can't work with a phone number (When you're using an integration).
  • The mobile version needs improvement.
Read this authenticated review
February 04, 2020
Meredith Mackay | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It does a great job tracking email opens and/or clicks.
  • It does a great job organizing/filtering all contacts so you can quickly view anyone in a specific area or state or even by a technology.
  • It can improve follow up tasks, like adding an "important" notification to alert you that this task is important and should be followed up with first.
  • It could do a better job with layout.
Read Meredith Mackay's full review
December 11, 2019
Erin Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Hubspot tech support is knowledgeable and quick to respond and will stay with you until the issue is resolved.
  • Hubspot keeps the technology up to date with current web and marketing trends.
  • HubSpot offers a lot of online help resources including training to help you learn.
  • Hubspot to Stripe Integration could be improved without a lot of extra programming
  • Creating workflows can get tricky and confusing.
Read Erin Harris's full review
March 06, 2020
Denis Mutsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A lot of time saved with their automation workflows
  • Excellent end user support
  • Super easy and intuitive user interface
  • Slightly expensive for SMEs - would be great to have cheaper pricing plan
  • Some can find all features set a bit overwhelming
Read Denis Mutsky's full review
December 16, 2019
Sanjit Mandal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Saves countless hours searching for customer information.
  • Very simple easy to use interface; very responsive too.
  • Creating another pricing level for small businesses
Read Sanjit Mandal's full review
December 12, 2019
Daniela Belevan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source

Pros and Cons

  • Email Marketing - Better than you ever imagined, so many options and great tools. Works great on all platforms and it's very user friendly. UX and UI are the best!
  • CRM - Helpful and has a lot of information about your client, such as how they got to your website and which pages they have visited.
  • Prices - You're either a big agency, or not big enough to be able to afford it. no middle ground in their pricing.
  • CMS is not what I expected, currently it is too complicated.
Read Daniela Belevan's full review
December 09, 2019
Ron Rothstain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The tasks feature is great for following up on unfinished tasks.
  • Super user friendly and easy to use.
  • Easily incorporated into other apps.
  • Great user support.
  • Can't automate alerts and send them to staff.
  • Occasional bugs with the software.
  • Wish I could upload photos to my profile.
Read Ron Rothstain's full review
November 18, 2019
Deepak narsaria | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • HubSpot allows a very high ROI, as its focus is to automate and process what matters and grow the sales funnel.
  • For Inbound marketing, HubSpot quickly understands customer behavior and interest and converts free to paid members.
  • It has an excellent email automation system, which helps us to collect data from the visitors and pitch them regularly.
  • Once we achieve the results, The price of the HubSpot goes up, so they have to look after retaining customers.
  • It's not suitable for big companies which deal in B2C and B2B. It has an extensive database, and I feel that HubSpot is not suitable.
  • For a new user, it's difficult to understand the interface of the HubSpot and its automation are complicated.
Read Deepak narsaria's full review
February 29, 2020
Josh Singer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Hubspot account teams & consultants are top notch - they take the time to train you on the software and ensure that you are sent off in the right direction before getting into the software too deep
  • Hubspot has a whole ton of features and a lot of fun bells and whistles - AND it is user friendly! Some of my favorite features are the page performance feature (breakdown of individual pages within your site and their search engine friendliness), tracking URL builder (it can be tough to follow multiple campaigns and sources, the tracking URL builder really helps!) and finally, the social monitoring tool (it's like hootsuite for your lead database!). Beginner's and experts can make use of the software and many of its features
  • Hubspot's technical support team made it very quick and easy to get us set up - and if we ran into a problem, we found their support to be helpful and quick.
  • I would advise Hubspot offering higher quality templates for landing pages. Without some basic programming, the templates provided are a little bit behind in design "fanciness" as compared to some I have seen.
Read Josh Singer's full review
February 18, 2020
Tawnie Rice | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • All inquiries organized in one area.
  • You are able to route the customers on likeliness of buying our product.
  • Be able to link two or more customers together.
Read Tawnie Rice's full review

Feature Scorecard Summary

WYSIWYG email editor (317)
8.2
Dynamic content (317)
8.1
Ability to test dynamic content (295)
7.9
Landing pages (347)
8.8
A/B testing (273)
8.2
Mobile optimization (340)
8.6
Email deliverability reporting (684)
8.8
List management (349)
8.7
Triggered drip sequences (261)
8.8
Lead nurturing (341)
8.7
Lead scoring and grading (313)
8.2
Data quality management (318)
8.3
Automated sales alerts and tasks (289)
8.4
Calendaring (293)
8.2
Event/webinar marketing (241)
8.6
Social sharing and campaigns (329)
8.5
Social profile integration (319)
8.4
Dashboards (352)
8.4
Standard reports (348)
8.5
Custom reports (311)
8.5
API (243)
8.0
Role-based workflow & approvals (267)
8.3
Customizability (291)
8.4
Integration with Salesforce.com (217)
8.3
Integration with Microsoft Dynamics CRM (91)
7.6
Integration with SugarCRM (85)
7.3

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns
Has featureSocial profile integration

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Marketing Hub Screenshots

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

NetSuite ERP, Pipeliner CRM, Salesforce.com, unbounce, Survicate, GaggleAMP, SnapEngage, Boingnet, Wrike, Wistia, Pipemonk, Zendesk Support Suite, FreshBooks, PandaDoc, Perfect Audience, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, Modus, inboundli, Zapier, Appcues, Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Sugar Sell (SugarCRM), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Zendesk Sell (formerly Base CRM), UberConference, by Dialpad, Magento Commerce Cloud (formerly Magento), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Pricing

Starting Price: $200

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required
EditionPricing DetailsTerms
Pro$800per month (includes 1,000 contacts)
Enterprise$3,200per month (includes 10,000 contacts)
Starter$50per month (includes 1,000 contacts)
Free$0per month

HubSpot Marketing Hub Support Options

 Free VersionPaid Version
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone
Live Chat
Email

HubSpot Marketing Hub Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish