HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Reviewer Sentiment

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Negative ()
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021

Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 652)
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Nadim Ahmed Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Using HubSpot Marketing Hub, we can easily integrate Google Adwords and Lead Forms, allowing HubSpot to track opt-ins generated by our advertisements. These reports will help us sort through the data and assess the campaign's success. HubSpot's marketing hub is simple to navigate. It doesn't require any special training because of the layout, colors, and graphics. Creating emails, viewing ads, building landing pages, and managing marketing campaigns is simple. We're still learning how to use custom reporting, so it's a bit of a challenge.
Hannah Walker | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
To be candid, the entire HubSpot experience is terrible: from the clunky technology to the totally unhelpful support, HubSpot has somehow conned marketers into using a product and service that is infinitely inferior to far cheaper, more effective, and friendlier competitors. Once I finally migrated off using HubSpot, I never turned back — and I'd recommend the same to any other digital marketer.
Score 10 out of 10
Vetted Review
Verified User
Review Source
What I appreciate most about HubSpot Marketing Hub is its wide variety of capabilities, which extend far beyond a common email marketing platform and can, for example, fully connect with Salesforce CRM software. HubSpot-Academy and /-Blog are excellent resources for learning how to use the product correctly. Creating leads is almost child's play with email marketing, forms, and blog posts.
Arcoma L. Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The HubSpot Marketing Hub is incredibly intuitive for new marketers, especially with the HubSpot Academy. It brings almost all marketing efforts under one technology/dashboard which really helps teams streamline their processes and output. We are able to manage outbound, inbound, paid, marketing efforts all in one place and track the outcomes to inform decisions.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
My experience with HubSpot Marketing Hub is as a power user that is tasked with growing B2B SaaS companies, ranging in size from 15 employees up to 215 employees. More specifically, my experience with HubSpot is leveraging it for all things demand generation.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Scenarios where it is well suited: When you need a holistic view of your buyer journey and identify which stage he is in, what content he is engaging with, what activities have been performed on him, etc. all in one place, HubSpot is the best tool. Scenarios where it may be less appropriate: When you do not have separate budget for Marketing Hub/automation or you do not have that many clients to deal with, then you may need to rely on HubSpot at a later point of your journey.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hubspot suits well for any organization. It helps you managing contacts, sending emails, Run campaigns, it shows you reports how your campaign ran, Sometimes it also helps you giving the contact number once you add the email address, Literally it also has stages where you can change it accordingly when the deal moves.
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Score 8 out of 10
Vetted Review
Verified User
Review Source
HubSpot is particularly well suited to designing, executing and reporting on integrated marketing campaigns. Being able to easily create aesthetically pleasing landing pages and emails that connect to one another and integrate with an existing site and its content is very helpful and is typically a seamless process. It's a Cadillac service, though, and for small clients it's hard to justify the cost.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's great no matter what business you're in. I've used HubSpot for everything from clothing retailers to warehouse storage companies and it really fits with any industry. The CRM is included with the Marketing Hub so it makes it really simple to have all of your contacts in one place, market to them and find similar clients using remarketing/lookalike campaigns with ads.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I think Hubspot marketing is great for teams who need a little help getting started. There are plenty of out-of-the-box templates and things to choose from. There are also great testing solutions to help discover what's working and what's not. However, teams looking for more collaboration and tools to interact in real-time, I'm not sure it's the best.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If a company is looking to automate lead capturing and nurturing, this is the right tool. It’s easy to make custom workflows based on a variety of conditions to filter leads and assign them to a campaign. The contacts section allows to see the history of their interaction with your website and open rates from the emails you sent.
Score 9 out of 10
Vetted Review
Verified User
Review Source
HubSpot is a great introductory CRM that businesses can use to digitize their contact management, sales processes, and segmentation efforts. The paid versions add power to this tool as a business scales and need more sophisticated features. HubSpot is very good at offering an intuitive user experience for both admins and end-users. HubSpot Academy offers free courses on both theory and software.
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
HubSpot is well suited for any business who needs to integrate their CMS with their marketing material. HubSpot is a tool that helps you merge both, thus increasing your chances to increase revenue and grow as a business. HubSpot requires your sales and marketing team to learn the tool, and once your team learns how to use it, it only gets better!
Score 9 out of 10
Vetted Review
Verified User
Review Source
I recommend using HubSpot for big brands with long purchase cycles. I do not recommend it for retail or massive consumption brands or SME enterprises with low budget. Yes, they could use some inbound tactics, which could be implemented seamlessly with other tools. HubSpot is to go all the way, with each phase of the inbound methodology.
Daniel Berry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot is well suited for any business focused on effective marketing, but is exceptionally suited for businesses interested in inbound marketing. It's probably not ideal for individual marketers, but it's fantastic for marketing teams with multiple people. It also requires an investment, so it's not ideal for businesses with limited budgets.
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
I would recommend dedicating enough time to utilize the tool. As with any software, you have to learn it and understand it in order for it to be powerful and effective. Utilize the training resources, a consultant to help you through the setup, and attend their ongoing webinars to stay up to date on HubSpot and the latest in inbound marketing.
Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
HubSpot is a substantial monetary investment so it is only viable for our clients with middle to upper tier packages. Clients with smaller marketing budgets won't be able to access the amazing inbound marketing tools that HubSpot provides.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I love the ease of use of this platform. It's very easy to set up automation/workflows, lists, etc. It also allows you to view all contact activity on one, easy page. Building landing pages is also extremely easy. Troubleshooting is easy with HubSpot's chat support feature. You don't have to wait on hold or submit a ticket and get quick and easy help.

Score 8 out of 10
Vetted Review
Verified User
Review Source
I believe [HubSpot Marketing Hub is] applicable just about anywhere. As far as Marketing Automation Solutions go, HubSpot [Marketing Hub] is up there at the top! It's very well suited to mass-emails, but a little more limited in a one-to-one sense. One of the best parts may be the dashboard and UI/UX...it's very easy to comprehend and even on-board new team members. Much better than some others out there.