HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
Top Rated
HubSpot Marketing Hub

Overview

Reviews

Prove attribution or die trying

8
We use HubSpot for marketing automation campaigns, targeting segmented audiences with content and offers. We integrate it into our …
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It's worth taking the leap!

8
We use HubSpot [Marketing Hub] across the whole org. Primarily in marketing, of course, but we use it to enable Sales as well. Using the …
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Popular Features

View all 26 features

Email deliverability reporting (694)

9.2
92%

List management (359)

9.1
91%

Dashboards (361)

8.7
87%

Landing pages (357)

8.6
86%

Reviewer Pros & Cons

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Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.8
88%

Lead Management

8.7
87%

Campaign Management

8.7
87%

Social Media Marketing

8.8
88%

Reporting & Analytics

8.5
85%

Platform & Infrastructure

8.5
85%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Alternatives

View all alternatives

Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 9.2.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-25 of 372)
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Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
I have used many other marketing automation tools, and HubSpot by far is the best. It is the most cost effective, easiest to use, and provides the greatest return on investment from all other products I have seen on the market. I recommend HubSpot to clients, friends and family because I have seen it's value in my own business, and for all of my clients who use the tool.
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
We love it. It's really that simple. It's been a part of our company for almost two years and I can't imagine trying to find something else to replace it. Why would we? It does pretty much everything we need. The support we get from our reps and the help team is fantastic and it really works within our budget.
Josh Singer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a smaller marketing department, any tools that make our lives a little bit easier are valuable - Hubspot has proven, over a year of use, to help us with efficiency and it is certainly yielding results. As we expand our marketing and "sales" outreach, we feel Hubspot will be a useful tool for tracking where leads are in our "sales funnel."
Erin Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I've been using Hubspot for about 6 years off and on but I highly recommend it as a CMS, especially with co workers all over the United States who need a one stop shop to find customer information and teamwork activities on Deals and Tasks.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot is a great product. The question (IMO) is its value and pricing strategy. They have made some recent changes to their product pricing which may make it more favorable to new users. Frankly, I hope that is the case. In 2014 when I originally wrote my review (after having already used Hubspot for nearly 4 years) I perceived Hubspot to be unmatched in value for its price, based on evaluations against InfusionSoft, Marketo, and Eloqua. At the time, InfusionSoft couldn't hold a candle to Hubspot on features or functionality, and Marketo and Eloqua were too costly. In 2019 as I update my evaluation, I think that SharpSpring could be a decent alternative, though I'm sure that will come with some compromises. I work primarily with Hubspot agency partners, agencies that are not Hubspot partners, and businesses that use Hubspot. In the past 4-5 years there seems to have been a marked shift from a lot of positive energy towards Hubspot to more of a "meh, as much as we like Hubspot, we'd really like to find a less cost-prohibitive option." People want Hubspot, but nobody really feels good about what they are forced to pay for it.
Gray MacKenzie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
It makes our growth team much more efficient, provides clear data-based feedback on our marketing effectiveness, and it's easy to use and standardize for our entire team.

Reports are easily generated, while work is easily accomplished by team members or external contractors. Everything being in one place makes it a no-brainer.

After launching dozens of new HubSpot sites for clients and using the HubSpot software since early 2012, this is one of those platform decisions that I don't regret at all. Very pleased with HubSpot.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We've invested so much time in implementing HubSpot, we aren't giving it up anytime soon! Additionally, we're putting in place a host of solutions that will streamline our inbound efforts. We would NOT want to undo these improvements, especially as we're just beginning to measure our ROI, including conversion rate improvement. As an update - our marketing efforts are more streamlined, we are seeing real ROI and we're using HubSpot for everything we can, for everyone we can. It's such a great solution.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hubspot still offers the best solution to not only our marketing requirements, but it's functionality is now being integrated to the wider business to support a number of different departments with solutions to their day to day issues. The functionality is being extended all the time, which means I can't see an alternative being able to offer enough to make us want to switch.
Alissa Gavrilescu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot's ability to manage content, track leads, create webpages and gain insight to our online customer is invaluable. There is truly no other system in the market that does everything HubSpot offers. Hubspot is a system that allows our team to create value for the organization, generate leads for our sales team, and increase revenue. What's not to love about that?
Rachel Muney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The education around the product is great, the support is wonderful, and the product is easy to use. It's so intuitive, unlike Salesforce, which is super confusing and requires intense onboarding. The other thing about Hubspot is that it is a community. Although it is easy for me to get in touch with support if necessary, I can also use internal message boards or pitch ideas that can be upvoted or downvoted based on popularity. It really gives you the sense that the developers behind Hubspot are listening to their customer base and working to improve the product based on their needs.
Arun C Devan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Great customer engagement, and feedback tracking. Their support is amazing so I wouldn't want to trade that for anything. Although I haven't had to experience any other marketing automation company outside of Pardot & Act-On ( where customer service was just OK [2013] ), I would guess Marketo and Eloqua are a little less equal with HubSpot's customer support.. but I could be wrong about that.

The only reason we aren't at a full 10 is if someone were to offer us the same functionality and for less money.
Andrew Driscoll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have been using it for 2 and a half years and continue to be impressed on nearly a month to month basis because of all the new No cost add-ons that they continue to push out. Hubspot not only make a great product, they are also a thought leader in the marketing field, and usually know what you want, before you know you want it.