HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
Score 8.5 out of 10
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (365)
    8.2
    82%
  • Email deliverability reporting (700)
    7.8
    78%
  • Dashboards (367)
    7.7
    77%
  • Landing pages (364)
    7.2
    72%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.8Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.1Avg 7.4
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate A/B testing highest, with a score of 8.3.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 371)
Companies can't remove reviews or game the system. Here's why
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
I have used many other marketing automation tools, and HubSpot by far is the best. It is the most cost effective, easiest to use, and provides the greatest return on investment from all other products I have seen on the market. I recommend HubSpot to clients, friends and family because I have seen it's value in my own business, and for all of my clients who use the tool.
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We love it. It's really that simple. It's been a part of our company for almost two years and I can't imagine trying to find something else to replace it. Why would we? It does pretty much everything we need. The support we get from our reps and the help team is fantastic and it really works within our budget.
Josh Singer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a smaller marketing department, any tools that make our lives a little bit easier are valuable - Hubspot has proven, over a year of use, to help us with efficiency and it is certainly yielding results. As we expand our marketing and "sales" outreach, we feel Hubspot will be a useful tool for tracking where leads are in our "sales funnel."
Erin Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've been using Hubspot for about 6 years off and on but I highly recommend it as a CMS, especially with co workers all over the United States who need a one stop shop to find customer information and teamwork activities on Deals and Tasks.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hubspot is a great product. The question (IMO) is its value and pricing strategy. They have made some recent changes to their product pricing which may make it more favorable to new users. Frankly, I hope that is the case. In 2014 when I originally wrote my review (after having already used Hubspot for nearly 4 years) I perceived Hubspot to be unmatched in value for its price, based on evaluations against InfusionSoft, Marketo, and Eloqua. At the time, InfusionSoft couldn't hold a candle to Hubspot on features or functionality, and Marketo and Eloqua were too costly. In 2019 as I update my evaluation, I think that SharpSpring could be a decent alternative, though I'm sure that will come with some compromises. I work primarily with Hubspot agency partners, agencies that are not Hubspot partners, and businesses that use Hubspot. In the past 4-5 years there seems to have been a marked shift from a lot of positive energy towards Hubspot to more of a "meh, as much as we like Hubspot, we'd really like to find a less cost-prohibitive option." People want Hubspot, but nobody really feels good about what they are forced to pay for it.
Gray MacKenzie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
It makes our growth team much more efficient, provides clear data-based feedback on our marketing effectiveness, and it's easy to use and standardize for our entire team.

Reports are easily generated, while work is easily accomplished by team members or external contractors. Everything being in one place makes it a no-brainer.

After launching dozens of new HubSpot sites for clients and using the HubSpot software since early 2012, this is one of those platform decisions that I don't regret at all. Very pleased with HubSpot.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We've invested so much time in implementing HubSpot, we aren't giving it up anytime soon! Additionally, we're putting in place a host of solutions that will streamline our inbound efforts. We would NOT want to undo these improvements, especially as we're just beginning to measure our ROI, including conversion rate improvement. As an update - our marketing efforts are more streamlined, we are seeing real ROI and we're using HubSpot for everything we can, for everyone we can. It's such a great solution.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hubspot still offers the best solution to not only our marketing requirements, but it's functionality is now being integrated to the wider business to support a number of different departments with solutions to their day to day issues. The functionality is being extended all the time, which means I can't see an alternative being able to offer enough to make us want to switch.
Rachel Muney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The education around the product is great, the support is wonderful, and the product is easy to use. It's so intuitive, unlike Salesforce, which is super confusing and requires intense onboarding. The other thing about Hubspot is that it is a community. Although it is easy for me to get in touch with support if necessary, I can also use internal message boards or pitch ideas that can be upvoted or downvoted based on popularity. It really gives you the sense that the developers behind Hubspot are listening to their customer base and working to improve the product based on their needs.
Alissa Gavrilescu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hubspot's ability to manage content, track leads, create webpages and gain insight to our online customer is invaluable. There is truly no other system in the market that does everything HubSpot offers. Hubspot is a system that allows our team to create value for the organization, generate leads for our sales team, and increase revenue. What's not to love about that?
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