HubSpot Marketing Hub

HubSpot Marketing Hub Competitors and Alternatives

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About TrustRadius Scoring
Score 8.6 out of 100
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Most Commonly Compared to HubSpot Marketing Hub

Best HubSpot Marketing Hub Alternatives for Small Businesses

SALESmanago is presented as a Customer Engagement Platform for eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Its AI-driven solutions boasts users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.SALESmanago promises to maximize revenue growth and improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create…

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Lead Management

Ortto

About TrustRadius Scoring
Score 9.3 out of 100

Ortto is a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat,…

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Campaign Management

Klaviyo

About TrustRadius Scoring
Score 9.2 out of 100

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Higher Rated Features

  • Triggered drip sequences
  • List management
  • API

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Higher Rated Features

  • Email & Online Marketing
  • List management
  • Triggered drip sequences

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

  • Platform & Infrastructure

Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed messages, a series of emails based on a trigger event, and the requisite tracking to capture what worked and what did not. Segmentation assimilate information from events and site visits and activity to locate…

Higher Rated Features

Customers are more satisfied with the features of HubSpot Marketing Hub than the Customer.io

Best HubSpot Marketing Hub Alternatives for Medium-sized Companies

SALESmanago is presented as a Customer Engagement Platform for eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Its AI-driven solutions boasts users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.SALESmanago promises to maximize revenue growth and improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create…

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Lead Management

Klaviyo

About TrustRadius Scoring
Score 9.2 out of 100

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Higher Rated Features

  • Triggered drip sequences
  • List management
  • API

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

  • Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Higher Rated Features

  • Platform & Infrastructure
  • Campaign Management
  • Lead Management

Emarsys

About TrustRadius Scoring
Score 8.5 out of 100

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Dashboards

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Integration with Salesforce.com

Best HubSpot Marketing Hub Alternatives for Enterprises

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

  • Platform & Infrastructure

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Higher Rated Features

Customers are more satisfied with the features of HubSpot Marketing Hub than the Sprinklr Modern Marketing & Advertising

Emarsys

About TrustRadius Scoring
Score 8.5 out of 100

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Platform & Infrastructure
  • Reporting & Analytics
  • Dashboards

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Higher Rated Features

  • Platform & Infrastructure
  • Campaign Management
  • Lead Management

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Platform & Infrastructure
  • Lead Management
  • Integration with Salesforce.com

Listrak

About TrustRadius Scoring
Score 9.1 out of 100

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…

Higher Rated Features

Customers are more satisfied with the features of HubSpot Marketing Hub than the Listrak

HCL Unica

About TrustRadius Scoring
Score 7.0 out of 100

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Higher Rated Features

Customers are more satisfied with the features of HubSpot Marketing Hub than the HCL Unica