Using HubSpot is like adding another employee to your team
Updated March 16, 2016

Using HubSpot is like adding another employee to your team

Aaron Mandelbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Professional

Modules Used

  • All

Overall Satisfaction with HubSpot

As the founder of a digital sales, marketing and branding agency, I use HubSpot daily, not only for myself, but also for my clients. I manage my contacts in HubSpot's CRM; I use their blogging platform to publish articles; I use their social media component to publish content to my social networks; I use their reporting and SEO components to monitor traffic by sources and optimize my website accordingly for search engines; I use their segmentation and automation components (lists and workflows) to deliver the right content to the right people at the right time; I even have my website hosted right on the HubSpot COS to take full advantage of their "Smart" technology consisting of Smart content and Smart forms. I also use HubSpot for my CTA's, landing pages and of course, email.
  • Blogging: HubSpot's blogging component is extremely intuitive. Providing you with valuable SEO recommendations to make sure each post is optimized to its fullest potential. Not to mention it is extremely user friendly and affords a marketer of any skill level the luxury of publishing remarkable content.
  • Email: HubSpot's emailing component is becoming more and more robust each day. With bigger and better analytics available, improving on your email marketing can be done rather easily. The emailing component is also extremely intuitive, making recommendations for the best time of day to send and works flawlessly as a marketing automation tool as well.
  • Continuing Education: The HubSpot Academy team provides HubSpot customers with an incredible amount of resources, live webinars, on-demand trainings and even certifications, that would make any marketing executive confident to know that their team has all of the resources necessary to work independently within the HubSpot software and acquire new capabilities every day.
  • HubSpot Support: The support at HubSpot is the best I have seen in any industry for any product or service. The support team there is always ready to answer questions and solve problems. And in the remote situation where they can't solve the problem right away, they will always, always, always call or email you back with their findings
  • Advanced Reporting: I really don't have anything to include in this section of the review but the one item that comes to mind, and HubSpot has improved their capabilities over the years, is the advanced reporting options. Custom report types and advanced reporting are more likely than not only available in the Enterprise Edition of the software.
  • Faster lead conversion
  • Increased employee efficieincy
  • Increased employee expertise
If you are prepared to invest time into creating content and living in the software each day then there's nothing standing between you and your goals. If you're not prepared to have your team live in the software and become intimately familiar with everything it offers, then you might want to wait until you are. You are only going to get out of it what you put into it.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
10
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated