HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    8.0
    80%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 584)
Companies can't remove reviews or game the system. Here's why
Catalina GARDESCU, CMP | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am a daily user of HubSpot Marketing Hub, and I have to confess I was really reticent to using it the very first time I was introduced to it. I am using it daily to receive leads to our school, to communicate with our customers, to keep track of responses, tasks, and documents. It is very well organized and reliable, and it helps me be very organized in my work. I use templates to communicate, and they make my work so much easier.
Score 7 out of 10
Vetted Review
Verified User
We use HubSpot to email our Members and prospects and report on email performance. We also store some Member/prospect information for segmentation and personalization purposes. We integrate with some vendors through HubSpot so we can ingest information from them and email users accord to the vendor's recommendation depending on the situation (reactivation and re-engagement especially).
Score 10 out of 10
Vetted Review
Verified User
We use HubSpot Marketing Hub in our day to day client interactions. When it comes to connecting with our leads via zoom calls, follow-up emails, and eventually it's used as a great way to convert perspective leads. HubSpot Marketing Hub is a great platform to track all of our teams activities when it comes to creating and implementing marketing verticals for inbound and outbound leads.
Arcoma L. Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a Realtor, we use HubSpot to act as a Client Relationship Manager and to help reach out to keep everyone informed and Top of Mind. HubSpot helps integrate these two functions into an easy-to-use platform. It also allows Linq to be used as a digital business card which puts the client directly into the database.
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used HubSpot Marketing Hub both internally and for clients. We used it internally to align with our sales teams and make the most of our marketing efforts, while also helping clients implement, maximize, and manage their own accounts. Sometimes we would use in conjunction with the CMS Hub and built websites for clients.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use HubSpot as our primary platform for Marketing and integrate with Salesforce CRM, which is the primary platform for our Sales and Business Development teams. Our Marketing team uses HubSpot for emails, workflows, ads, lead management, scoring, nurturing, and some reporting. Our Customer Success team also uses it for one-to-many emails.
Score 10 out of 10
Vetted Review
Verified User
HubSpot is being used by Marketing department mainly but few others like SalesOps, Sales enablement etc. also use it periodically to determine customer journey. The business problems it solves are: 1) Gives holistic view of a B2B buyer journey at a single place 2) Captures website visits and form fills through any mode effectively 3) Improves efficiency and provides analytics on various stages a buyer goes through in the lifecycle
Score 9 out of 10
Vetted Review
Verified User
I recommend any marketer to USE Hubspot. We initially used a free version of Hubspot where we used to store contacts. Later we came to know there is a lot to explore in the free version where we can Sync the emails, send emails, we have templates and many. So opted for a professional version where we can also get the analytics of the campigns we run. We run any campaigns through this and the delivery rate of the emails is impossibly high!
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Marketing tools from HubSpot are used for both our website and our database of customers. Using the Marketing Hub in a variety of ways is a breeze. It helps us keep tabs on our customers' activity and identify potential new ones. Also, we can share online marketing campaigns with our customers and partners through this platform. For generating leads, email, and managing social and Google ad campaigns, we employ landing pages, email, and ads. Identifying users and fans, as well as marketing to them, is straightforward.
Score 8 out of 10
Vetted Review
Verified User
We use HubSpot for marketing automation campaigns, targeting segmented audiences with content and offers. We integrate it into our WordPress website so that it can track the user journey for contacts, and then we use the data to follow clients and prospects through their engagement with our site and content in order to serve them appropriate content and move them down the funnel to a purchase decision.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Marketing Hub is used in multiple ways. We use the landing pages to drive leads, email to keep in contact with our customers and prospects, social to grow community and awareness and ads to manage all of our social and google ad campaigns. My favorite by far is the ads. It makes it so simple to target and remarket to fans and users.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our sales and marketing teams use Hubspot Marketing [Hub] exclusively in order to create campaigns, send emails to customers and prospects, and create automated sequences. It's helpful to have all of our content and data in one place that is easily accessible. We've also recently transitioned our website to Hubspot and we're just now seeing the benefits of being able to create quick landing pages and utilize A/B testing.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are a Semi-Custom Home Builder in Washington. We use Hubspot's Marketing tools for our website and contact database. The Marketing Hub always us to track new and current customer activity on our website. It also allows us to share online marketing campaigns with our contact base. This has increased our sales without a doubt and made our company name better known in Washington.
Score 9 out of 10
Vetted Review
Verified User
We use HubSpot to nurture and track inbound leads and then push them to the sales team. The landing page tracking allows us to flawlessly track every campaign. We also appreciate the use of email and newsletter facilitation based on automated campaigns using workflows. We also use the dash boarding tools and they help automate reporting.
Score 9 out of 10
Vetted Review
Verified User
We utilize HubSpot Marketing Hub Enterprise and integrate it with our Salesforce Sales Cloud Enterprise to automate and manage our email marketing, social media, nurture campaigns, landing pages, and automation workflows. The tool provides a very intuitive user interface and integrating the tool with Salesforce is easy with some caveats related to how HubSpot and Salesforce treat leads differently.
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
HubSpot is used by our sales and marketing department in our organization. It helps solve the problem of having our CRM and digital marketing combines into one single platform. It's great because it helps us have everything together, thus growing our business and being able to sell the platform to our clients. I would definitely recommend HubSpot.
Score 9 out of 10
Vetted Review
Verified User
I used Hubspot in the agency where I worked for 7 years. Currently I am an independent consulting entrepreneur and I only use the free version of both products, marketing and CRM. Even being limited versions, they are quite useful.

I have hubspot connected to my web in WordPress through a plugin and the great thing is that, thanks to collected forms, I can follow up on any conversion that takes place on my website. These contacts become part of my database on the platform, but at the same time I use it to redirect contacts to MailChimp, which I use for shipping and automation.

Additional use the tool "Lead Flows" and recently added the "forms" to that version. What I like most is the monitoring of a user's life cycle according to their behavior.
Daniel Berry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As an inbound marketing agency, our company relies on HubSpot for most of our activities, across the whole organization. It solves the problem of having multiple software programs by consolidating all of them into one, which is extremely convenient for all of us who use it on a daily basis.
Ben Pincus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are doing social media monitoring strategies, automatic sales processes, and online marketing. We can be sure of the analytics and results of our marketing at the end of the month because HubSpot Marketing Hub works excellent. It has been one of the best investments we have made.
Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our company is using HubSpot across the whole organization, primarily as an inbound marketing automation tool for new clients. It is addressing the problem of our clients not having a quantifiable, closed loop marketing funnel where leads and customers can be tracked through the buyer's journey.
Score 10 out of 10
Vetted Review
Verified User
We use HubSpot Marketing Hub throughout most of our marketing department. It is used to build landing pages for lead gen, push out marketing emails, create automation workflows for actions, and push to Salesforce campaigns, syncing over Salesforce activity into the marketing platform to be able to conduct marketing functions.
Score 8 out of 10
Vetted Review
Verified User
We use HubSpot [Marketing Hub] across the whole org. Primarily in marketing, of course, but we use it to enable Sales as well. Using the drip/nurture campaigns and the ability to add right from the CRM. Additionally, we have our whole website built through HubSpot [Marketing Hub]...it really helps keep the analytics under one accessible roof. Not everyone grasps Google Analytics and HubSpot [Marketing Hub] has made that information more digestible for the greater teams.
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