Hubspot CRM - SME saviour
March 22, 2016

Hubspot CRM - SME saviour

Emily Gam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with HubSpot CRM

I used the Hubspot CRM as a sales tool and to manage leads. I used the CRM myself and also helped other users with onboarding.
It was a great tool to organise and review data about prospects and allow the sales team to see how a prospect was interacting with our content and where they sat in the buyer's journey.
  • Easy to use and quick to master. The layout is laid out well and is logical, it was easy to teach people how to use the CRM, even people who weren't particularly tech savvy.
  • Collects useful data about prospects, what they've been looking at, downloading and how they have been interacting with content.
  • CRM could be bigger and more complex but sits in the market comfortably as a smaller alternative to Salesforce.
  • Hubspot CRM allows you to see deal forecasts and the actual ROI on particular prospects.
The Hubspot CRM is suited for SMEs not large organisations. It is a great CRM for smaller companies that don't want or can't afford the complexity of something like Salesforce. It is even better if you're already using the marketing tools as it integrates seamlessly.

HubSpot CRM Feature Ratings

Customer data management / contact management
9
Workflow management
9
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
10
Interaction tracking
10
Channel / partner relationship management
10
Case management
10
Call center management
10
Help desk management
10
Lead management
10
Task management
10
Reporting
9
Pipeline visualization
10
Customizable reports
8
Custom fields
10
Custom objects
10
API for custom integration
10
Role-based user permissions
10
Single sign-on capability
10
Social data
10
Social engagement
10
Marketing automation
10
Mobile access
10