uContact so iContact
November 21, 2013

uContact so iContact

Sue Ann Scharon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • iContact provides e-mail templates that look aesthetically pleasing and professional.
  • The capability to maintain your database is easy and streamlined.
  • The analytics provide insightful information that helps any online marketing professional improve their campaigns.

Cons

  • The analytics feature is only available for "upgraded" accounts, and this feature should be made available to all accounts.
  • Incorporating some automation features. For example, if someone clicks on a link embedded within an e-mail campaign, an additional e-mail gets triggered.
  • iContact allowed the organization I volunteered for to increase brand awareness.
  • Brand awareness was also increased due to campaigns
  • Membership renewals were easy to communicate to all members.
The product is easy and simple to use, and anyone can pick up my role on board with ease.
I would definitely recommend the product to a colleague. The questions to ask when selecting an online e-mail campaign platform are:
Does it provide the templates that will fulfill my campaign needs?
Does the product provide social media compatibility?
Does the product provide analytics?

Comments

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