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iContact

iContact

Overview

What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

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Recent Reviews

TrustRadius Insights

iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
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Popular Features

View all 20 features
  • Dashboards (26)
    8.0
    80%
  • List management (25)
    8.0
    80%
  • Standard reports (25)
    8.0
    80%
  • Email deliverability reporting (25)
    7.0
    70%
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Pricing

View all pricing

1500 Users

$15.00

Cloud
per month

2500 Users

$25.00

Cloud
per month

5000 Users

$45.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $14 per month
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Product Demos

Build Your Brand Webinar Series: iContact Demo

YouTube

Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1

YouTube

iContact for Salesforce Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.6
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7
Avg 8.2
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Product Details

What is iContact?

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.

A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.

Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.

Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.

Performance Reporting
Analyze email metrics with personalized dashboards.

Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.

Multiple Users
One account, multiple users, with customizable permissions-levels.

API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.




iContact Integrations

iContact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

iContact starts at $14.

Mapp Digital, Constant Contact, and VerticalResponse are common alternatives for iContact.

Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.

The most common users of iContact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.

Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.

Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.

Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.

Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.

Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.

Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.

Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.

Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.

Attribute Ratings

Reviews

(1-25 of 45)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Email campaigns
  • Email templates to choose from and edit
  • Great customer service
  • Need to improve their scheduling features
  • Uploading list can take a long time, I would like to have that process done faster
December 08, 2021

iContact Review

Tamara Guion-Yagy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Out of all the direct marketing tools available, iContact has the most flexibility in the area of design for my projects. I think their templates look great and I like being able to customize them for my projects.
  • iContact has top notch customer service, and they have always been knowledgeable and helpful.
  • Their website was a little difficult to navigate initially. They've made improvements since I first signed up, but I still think that there are areas where it could be much more intuitive than it is.
  • Occasionally, some of templates can act a little buggy. I've had to start over on some projects because things like borders or font color will appear one way in the message builder, and then when the message is tested and viewed in email, will be a different color. I've never been able to fix this, and I believe it might be errors in code.
  • We often publish newsletters in multiple languages and it would be helpful to be able to work on two messages at once. I've tried this in the past all to find out that one version was not able to be saved.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Maintains the list of contacts.
  • Allows us to segment or divide our contacts up into targeted lists.
  • Provides a dashboard with statistics for marketing insights.
  • Deleting contacts is not easy and if you make a mistake it is not easy to fix.
  • Finding and reusing messages is not easy.
  • Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.
Stacy Venditto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • A quick campaign creation process.
  • Easy to use interface.
  • Hundreds of attractive email templates.
  • There's a limited amount of storage space for images.
  • Their subscriber-based pricing can get high really fast.
  • The email customization options are limited.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Email template design.
  • Workflow automation.
  • Scheduled delivery.
  • Interface can use an upgrade.
  • Email designer can use a fresher design too.
  • Would have liked to see functions we could put on our website (popups) instead of using 3rd party.
Delbert Adair | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • You can get help by live chat, email or telephone.
  • They regularly send out tips to improve your communication with your subscribers.
  • They allow you to have many pictures. I have 126 and have not reached my maximum limit.
  • Every time you edit or sometimes open an email it brings it to the top of the list. I would prefer my email to go to the top only after I send it out to my subscribers.
  • When I add a new contact I sometimes copy and paste the email. This is not allowed sometimes and I have to manually type the email in.
  • LinkedIn will not allow you to add pictures anymore when sending emails out.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use templates.
  • Good delivery rates.
  • Good customer support
  • Can get complicated if you do not want to use one of their templates
  • Larger email lists can get expensive.
  • Very strict rules about adding a contact who does not respond to an invite.
Stephanie Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great themes and templates that are already set up for you.
  • It's easy for my customers to set up or decide to decline emails.
  • Once emails are sent out, I'm able to view success rates and how well the emails are being received. Like how well they are doing, being opened and such.
  • The ways the emails are sent out come across as spam. I wish iContact info was left out of it.
  • Some of the editing tools are hard to navigate, and once I go from one page to the next, I have lost things that I have worked on. "Save" doesn't seem to work.
January 04, 2019

IContact is worth it

Todd McGee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Versatile templates available
  • Will create customized templates
  • Easy to use email address collection forms
  • Will offer expert insight and analysis on how to build lists
  • Resizing columns
  • Subscriber sign-up forms across different user folders
  • Spellcheck is a little cumbersome
Danny Poulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Much more reasonable guidelines for acceptable content than other programs I have tried
  • Easy to understand tracking data
  • Contact management is a breeze with custom lists
  • The editing of custom emails can be a little frustrating sometimes, Changing fonts and sizes, resizing and positioning images...
Taylor Cavazos | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • GREAT customer service. Our rep, Paige Maites, is always the first to pick up the phone and handle any issues.
  • I love that you can design invites within the application.
  • Managing lists. I feel like we are always hitting our storage cap with unnecessary contacts that are over 2 years old
Patrick Stephens | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Quick sends. You can trust that it will go out.
  • Individual person management. We mostly use them in groups, but being able to address the small things on each account makes it more effective and makes us more efficient.
  • Templates. Some of their newer templates are really nice and do more than what I could ever hope to do!
  • Their emails are not WYSIWYG. We will pick a font and love it, but then see that it turned into a generic font when it was sent.
  • Email upload. Their recent email uploading situation is terrible. It is a recent update and only adds time to my job.
  • List management. It's not like MailChimp, but still works OK. It could be better.
December 14, 2018

Great for Small Business

Kirsten Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
  • Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
  • Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
  • More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours
Nicholas Kouvatsos | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • iContact, for the most part, ONLY does e-mail, so they're good at it. You can expect inbox deliverability to to be high because it's all they do. They don't have their team focused on trying to be everything to everyone.
  • iContact has an easy drag & drop user interface to create e-mails as well as the flexibility of being able to code your own e-mails with an HTML source editor.
  • They only do e-mail. This is a pro in the sense that they're good at it. But their marketing automation is lacking.
  • Misses the mark on some cool things that competitors are doing like sending e-mails out at different times to individual subscribers based on when they're most likely to open your message. This would be a great feature to add.
  • Segmentation isn't as good as it could be. A tagging system would be preferred for segmenting. Right now, you can really only segment based on field data and to add a field for every possible situation I might want to tag a contact record is a bit daunting. Being able to segment based on realtime behavior would also be helpful. For example, we only send to contacts that have had some interaction (opened or clicked an email) within the last 180 days. Each month, I have to pull everyone who hasn't clicked in that time and add them to a list that I exclude. I also have to remove anyone who has interacted again from the exclusion list. It'd be easier if that segment of people updated automatically so I didn't have to manually add and remove people each month.
  • If you're working with a lot of contacts and you have a lot of segments, loading and performance can be slow.
Tom Alsop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Recently, iContact changed the way HTML emails are prepared and that has significantly moved us along this path of communicating better with our membership.
  • If we have questions, Bill is always there to help us. The personal involvement means a lot because many times we're under a deadline to get information out to our membership.
  • Adding names to iContact has been a cinch as we grow.
  • Once we got to understand how HTML emails and newsletters were created, the process has been much simpler and I cannot honestly think of ways to improve anything about their website or implementation of the work we need to have done.
Jerry van Dalen Jr. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great list segmentation. You can make a segment based on many different rules.
  • Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
  • The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
  • Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
  • The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
  • iContact alots only a specific amount of space for your email images. This can be restricting at times.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Our account manager keeps us up to date with our email sending statistics and provides an extra eye on the account. This helps us determine what and why open rates fluctuate and tools to keep the click-throughs UP!
  • They offer incentives for their clients.
  • It's the easiest and most user-friendly platform we use in the agency and when it comes to training, and execution - it's above all else!
  • Honestly, I think I've learned the most from iContact on email platforms -- they provide blogs that are insightful to users and when I inquire or have questions, they're quick to respond and always have a detailed explanation.
Cameron DeJong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Constant support from a dedicated account manager.
  • Consistent deliverability of e-mail messages.
  • Accurate reporting of clicks, opens and the ability to easily segment based on these.
  • Ability to deliver to inbox based on days/times recipient typically opens.
  • Reports on messages being forwarded or otherwise shared.
  • More sends per month included in plans.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
  • Building forms for data collection and the code generator the for the site is very easy.
  • Ensuring double opt-in is extremely straightforward.
  • Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Richard Angeloni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • iContact is relatively easy to use, with many templates and the ability to customize templates to better fit your brand.
  • iContact also provides excellent customer service. They have an extensive help section and my account representative is always available to answer questions.
  • iContact provides good feedback on open rates, with downloadable reports.
  • Although there are different types of iContact products, the product we use is relatively basic.
  • The spell check feature can be improved.
  • The process to maintain and scrub mailing lists is not as obvious as I would prefer.
September 14, 2015

iContact - I like it!

Charlene Botet Pelaez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It allows for multiple audience databases.
  • It allows for multiple document structures and designs (internal and imported)
  • User friendly and ease of use
  • Access to help for functions could be more readily available within the various areas of content. This would prevent users from having to go to the help area and away from where they are working.
  • Easing limitations on how many users could be sent blasts at one given time.
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