iContact - I like it!
September 14, 2015

iContact - I like it!

Charlene Botet Pelaez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • All

Overall Satisfaction with iContact

iContact was being used to address marketing and promotion for a consulting job I was assigned to. This was a general contractor who wanted to promote sites and completed projects to current, potential and clients that did not know of them. It was used by the Marketing firm handling their PR and it was being used as an outreach tool.
  • It allows for multiple audience databases.
  • It allows for multiple document structures and designs (internal and imported)
  • User friendly and ease of use
  • Access to help for functions could be more readily available within the various areas of content. This would prevent users from having to go to the help area and away from where they are working.
  • Easing limitations on how many users could be sent blasts at one given time.
  • ROI was difficult to measure as it was not tied into actual sales driven goals.
  • The measure of it's efficiency however was seen by the response and inquiries that increased over a period of 60 days from the initial information blast.
iContact is well suited for small to medium organizations and allows for customization which goes above and beyond the average online marketing tool. It would be well suited for internal departments within a large organization as well doing it's own marketing. When perusing marketing tools for your business, always look at what you are sending, where you are sending it and to whom, ensuring the tool you choose can accommodate all needs required.

iContact Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated

Using iContact

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using