iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Updated July 07, 2015
iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with iContact
We used iContact as our default email marketing system. It was used primarily by the marketing department, but service would also use it to communicate to our database. Segmentation of our contact list 20K+ contacts, was easy to manage. The email editor was easy to use and customizable.
- List segmentation and management
- Campaigns are easy to create and duplicate
- Email editor is easy to use
- Email templates were not as modern as other services
- Email editor required some knowledge of html to maximize it's potential
- Full integration with our CRM would have been nice (it was a feature they were planning but had not yet implemented)
- Increased market awareness
- Increased website traffic
- Increased webinar attendance
- Constant Contact, Myemma and MailChimp
It offered the best cost to feature ratio and was easy to use. The other systems were great as well, but the potential integration with our CRM (Salesforce), was one of the key deciding factors. Also, icontact was included with the Vocus marketing suite which offered other powerful tools.