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Helps Provide a Consistent Branding Solution for Communications
April 18, 2018

Helps Provide a Consistent Branding Solution for Communications

Richard Angeloni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with iContact

We use iContact to send communications to our various audiences, including physicians and consumers. Approximately three departments in our company use the product, and it helps coordinate communications, ensure it is on brand and allows us to track open rates.
  • iContact is relatively easy to use, with many templates and the ability to customize templates to better fit your brand.
  • iContact also provides excellent customer service. They have an extensive help section and my account representative is always available to answer questions.
  • iContact provides good feedback on open rates, with downloadable reports.
  • Although there are different types of iContact products, the product we use is relatively basic.
  • The spell check feature can be improved.
  • The process to maintain and scrub mailing lists is not as obvious as I would prefer.
  • A big positive has been the fact that various departments that send communications to our primary audience are now using branded templates.
  • Using iContact also has helped us, and other departments, better manage email lists.
  • We are able to track open rates, change subject lines to increase open rates, and improve our communications to our audiences.
We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, iContact was relatively inexpensive and has the products, such as iContact Pro, that we can one day grow into.
iContact is well suited for sending and tracking communications, such as newsletters and general correspondence, to various audiences. It does not have all of the bells and whistles of an advanced email automation tool like Marketo or Eloqua. We use the product for general communications and for our purposes it does the job. We are able to see if readers click on links to our website and can track open rates. The product does not allow us to track how long they stay on our website and other web activity.

iContact Feature Ratings

Email & Online Marketing
9.4
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
7
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

iContact Support

Support is always available, and my account rep, although in a different time zone, responds quickly.
ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None