Item: INFUSE
Rating: 10
Author: Verified User

Overall Satisfaction with INFUSEmedia

Use Cases and Deployment Scope

We have been working with InfuseMedia for several months now and we are very happy with them. They help us in the promotion of our contents to reach our audience as well as in the generation of new leads for our database and pipeline growth and this within the framework of the RGPD. They provide us quality leads that fits our criteria.

Pros and Cons

Pros

high-quality content
high-quality leads
high-quality audience segmentation & targeting
understanding our challenges

Cons

Return on Investment

High quality leads: in term of job position and company
Good communication with the Infuse Media team: they are very reachable, kind and quick in their work
High level of flexibility

Support Rating

It's a pleasure to work with the Infuse Media team. They are available, fast in their work, flexible and adapt very easily to the constraints of our company and our projects.

Key Insights

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

Other Software Used

HubSpot CRM, HubSpot Marketing Hub

Likelihood to Recommend

Infuse Media helps us target our KPI companies by promoting content to their database. The leads we receive are relevant and of high quality. Their services enable us to reach prospects and detect projects more easily.

Using INFUSEmedia

Users and Roles

1 - Only the marketing department uses Infuse Media but we are working closely with our sales department to generate only usefull leads in their target.

Support Headcount Required

2 - The main contact of Infuse Media is the Demand Generation Manager who manages the entire process: contractualization, Landing Page & Email validation, lead delivery & processing, etc.
The VP Marketing is sometimes involved in the decision process.

Business Processes Supported

Lead generation
Brand Awareness
Accounts targeting

Innovative Uses

New way to promote our contents
New presentation of our content (in term of messaging)

Future Planned Uses

More specific ABM on a smaller list of accounts

Likelihood to Renew

We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.

Evaluating INFUSEmedia and Competitors

Products Replaced

Key Differentiators

Integration with Other Systems
Ease of Use

Evaluation Lessons Learned

We'll keep the same evaluation and selection process.

INFUSEmedia Implementation

Implementation Rating

Implementation Details / Implementation Partner

Implemented in-house

INFUSEmedia Support

INFUSE Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None