Item: Demandbase One
Rating: 10
Author: Wendy Jacobs

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

InsideView is being used across our entire Business Development team and is linked to our Salesforce application.

Pros and Cons

Pros

With InsideView, it is easy to look for the appropriate people within a company to target our outreach specifically where relevant.
We can sign up for news relative to a specific company or topic that could trigger a need for our business.
I can find contact information such as email or phone numbers to utilize and add directly into Salesforce with a single click.

Cons

The biggest problem I have is with content being out of date. People move!

Return on Investment

Positive impact includes spending less time finding the right contact for our services. Time = money!

Alternatives Considered

LinkedIn Sales Navigator and Hoover's (Legacy)

InsideView is more comprehensive than LinkedIn, especially where people don't have profiles. Where it is better: provides email and/or more contact info, and the relationship to others within the company. LinkedIn, of course, has self-reported data, so I use InsideView with LinkedIn to double check the currency of titles and company information.

Other Software Used

Salesforce Commerce Cloud, LinkedIn Sales Navigator

Likelihood to Recommend

InsideView is especially well suited to expand on a list of contacts within large companies. You can filter by specific departments, areas, or titles to narrow down the search. You can also create more general lists by title or geography, for instance, for a broader set of potential marketing contacts. For companies where lots of data and news exist, it is very helpful. It is less suitable for very small companies, or new startups.

Comments

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Great for specifically targeting the right customer

Software Version