Great for specifically targeting the right customer
April 04, 2019

Great for specifically targeting the right customer

Wendy Jacobs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

InsideView is being used across our entire Business Development team and is linked to our Salesforce application.

Pros

  • With InsideView, it is easy to look for the appropriate people within a company to target our outreach specifically where relevant.
  • We can sign up for news relative to a specific company or topic that could trigger a need for our business.
  • I can find contact information such as email or phone numbers to utilize and add directly into Salesforce with a single click.

Cons

  • The biggest problem I have is with content being out of date. People move!
  • Positive impact includes spending less time finding the right contact for our services. Time = money!
InsideView is more comprehensive than LinkedIn, especially where people don't have profiles. Where it is better: provides email and/or more contact info, and the relationship to others within the company. LinkedIn, of course, has self-reported data, so I use InsideView with LinkedIn to double check the currency of titles and company information.
InsideView is especially well suited to expand on a list of contacts within large companies. You can filter by specific departments, areas, or titles to narrow down the search. You can also create more general lists by title or geography, for instance, for a broader set of potential marketing contacts. For companies where lots of data and news exist, it is very helpful. It is less suitable for very small companies, or new startups.

Demandbase Sales Intelligence Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
8
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
Contact information
7
Company information
8
Industry information
9
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
8
Automatic data refresh
8
Tags
Not Rated
Filters and segmentation
10
Sales email templates
Not Rated
Append emails to records
Not Rated

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