Item: Iterable
Rating: 1
Author: Kim Burgaard

Use Cases and Deployment Scope

We use Iterable to manage marketing campaigns to new customers and all transactional emails to existing customers. We decided to go with Iterable because they promised non-engineers would be able to self-service complex marketing campaigns -- especially cart abandoner targeting via white papers that described all the benefits without describing all the limitations and short comings

Pros and Cons

Promises of rainbows and unicorns
Perfectly rounded boarders in the UI
Charging a ton of money for little return of value

Clueless on-boarding
Failure to deliver on promised features
Deflecting all criticism on 3rd parties

Return on Investment

No return on money spent at all.
Huge amount of internal engineering effort needed to help integrate and troubleshoot with no payoff to acknowledge..
Blame deflection is a super annoying waste of time.

Alternatives Considered

We were duped.

Number of Contacts (List Size)

10,000 to 25,000

Using Iterable for B2C or B2B marketing

Both

Other Software Used

Segment, AWS Config

Likelihood to Recommend

Unless you're a huge customer like Fender, Iterable have shown they couldn't care less about concerns and issues raised. In their "customized" on-boarding process their on-boarding engineer followed their script without any regard feedback about our particular needs and generally responded to questions and concerns by sending links to generic how-to articles that provided little value.

Their on-boarding engineer made numerous promises that he eventually acknowledged were pure fabrications.

Hyper expensive sham/scam.

Overall Satisfaction with Iterable