TrustRadius
Iterable is Fantastic!
https://www.trustradius.com/marketing-automationIterableUnspecified8.616101
Tim Noetzel profile photo
October 18, 2018

Iterable is Fantastic!

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Iterable

We use Iterable as a tool for user retention. Iterable allows design and marketing to collaborate on retaining users and increasing revenue without having to rely on engineering to edit messages or workflows. It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more.
  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
  • Iterables reports could use a bit more polish, but it's not a huge issue.
  • The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
  • I'd love to see a wider range of built-in integrations.
  • Iterable has helped us increase user retention by over 350%.
  • We were able to get Iterable up and running in just two days.
  • Iterable has freed up engineers to focus on other tasks since marketing/design can launch new transactional campaigns without help.
We needed a multi-channel user retention tool to send and test messages to users. Iterable is far more robust than other options because it supports event-based, transactional messaging and allows for a high degree of customization of both the messaging and the timing of the messages themselves. It's a fantastic solution!
Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.

Iterable Feature Ratings

WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
8
Triggered drip sequences
10
Dashboards
7
Standard reports
7
Custom reports
6
API
9
Role-based workflow & approvals
10
Customizability
10