Iterable: Great UI and Robust Reporting
June 20, 2022

Iterable: Great UI and Robust Reporting

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable to manage our email lists which we sell to clients to advertise their products. Our problems include email deliverability, ad performance, and maintaining positive engagement with our emails by providing valuable content and promotional offerings.
  • Live support chats
  • In depth stats and reports on campaigns
  • User interface is intuitive and easy to use
  • It could provide better tips and checks for email templates as far as deliverability and spam placements or something maybe.. like "hey are you sure you want to add this in to your email? It could risk spam placement" or something
  • Hit or miss - our old ESP had a rock solid shared IP pool and sending domains that we were able to use so we never really had to worry about deliverability. Unfortunately it was sunsetted (bronto) and we've had a negative impact on ROI having to move things over but its not necessarily a direct reflection of Iterable hurting our ROI, just the nature of the situation.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?


Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?


Would you buy Iterable again?


The live support is really helpful and our current CSM ... is great. It has a very robust segmentation and campaign reports that are easily accessible and digestible to get a finger on the pulse of how your email campaigns are performing. There are also a lot of options to optimize engagement like send time optimization/time zone, rate limits, etc.

Iterable Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Role-based workflow & approvals
Not Rated
Not Rated