Item: Iterable
Rating: 9
Author: Kleneice Chambers

Use Cases and Deployment Scope

We use Iterable for all of our member acquisition campaigns. Iterable allows us to create robust campaigns that are responsive to our members' behavior.

Pros and Cons

Simple user interface
Powerful campaign logic
Seamless multi-channel platform

There tends to be frequent errors with the platform. I'd love for those not to occur as often because that worries me when I have multiple campaigns running at any given time.

Return on Investment

Iterable has helped us increase our program membership, which is a positive ROI for our company.

Number of Contacts (List Size)

250,000 to 1 million

Using Iterable for B2C or B2B marketing

B2C

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Likelihood to Recommend

Iterable is well suited if you need a platform with robust campaign logic with a simple user interface and you are implementing (or working to implement) multi-channel campaigns.

Powerful Marketing Automation Made Simple

Overall Satisfaction with Iterable