Item: Iterable
Rating: 9
Author: Verified User

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

We are using Iterable for email communications to users and churned users. From lifecycle to onboarding to ad-hoc email communications and newsletters. We also recently launched the embedded messaging.

Pros and Cons

Pros

User friendly interface for creating campaigns and setting up journeys
Great customer service with super quick and helpful support
Continuous improvement / development of their product

Cons

Visually nice way download reporting (e.g. heatmap function)

Return on Investment

Retention
Reactivation
Anti-Churn
Conversion

Campaign Performance

Iterable’s platform has made it easier for us to automate, segment, and test personalized campaigns. The accessible tools allow us to manage and optimize campaign performance independently, streamlining our workflow and enhancing our marketing efficiency.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Likelihood to Recommend

As a marketing employee, responsible for setting up campaigns/journeys and email templates, I think Iterable's functionalities are very quickly to grasp and understand so you are able to dive right in.

Iterable Feature Ratings

Comments

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Efficient and User-Friendly CRM Campaign Management with Iterable