Iterable the best! a Must have tool in your marketing team!
We use Iterable in sending our communication to our members and subscribers. This is one of the most essential tools we use in Marketing. …
Overview
What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
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Popular Features
- A/B testing (57)9.090%
- Dashboards (58)7.979%
- Email deliverability reporting (57)7.676%
- Standard reports (58)7.272%
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What is Iterable?
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Iterable?
Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.
With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.
Iterable Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
Additional Features
- Supported: Segmentation on any field or criteria
- Supported: Journey builder (without coding)
Iterable Screenshots
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Iterable Integrations
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Iterable Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, United Kingdom, Australia |
| Supported Languages | English |
Iterable Downloadables
Frequently Asked Questions
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Reviewers rate List management highest, with a score of 9.2.
The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(113)Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
Iterable is one of the most user-friendly tools we have ever used. Without being said, our team can easily create and navigate the software to easily create canvas, journeys, segment and even test.
November 08, 2023
Iterable sets the bar when it comes to emails. It's easy to use and great for any marketer.
Iterable has made it very easy to automate and personalize our campaigns. We're able to use several user attributes, from first name to even how many or what type of products they recently purchased. For example, if a customer purchased a specific style of shirt, we're able to capture that data and send them future campaigns based on that criteria.
Iterable is also good for multi-channel campaigns. For example, if the customer does not open an email in a week, we can send them an SMS.
Iterable is also good for multi-channel campaigns. For example, if the customer does not open an email in a week, we can send them an SMS.
June 30, 2023
Best in Class Workflow Tools
Iterable handles event data at scale extremely well and has a robust API system for sending in data to allow for near real time messaging. Without a tool of this nature, we wouldn't be able to run certain portions of our business, like rush and lottery for tickets on Broadway which is an essential business unit for us. Iterable's platform is the one that does this for us.
I know that it's been powerful, and that Iterable makes it easier, but that's an aspect that's handled by a different department. So, while I've seen the results first-hand, I can't honestly speak to the use of those tools, but I can attest that they get us results - especially when it comes to SMS and push notifications.
Iterable's platform tools have been essential in our ability to segment, test, automate, and deploy personalized campaigns. It is the only platform we have to do so. It is very efficient, effective, and intuitive to use for these purposes.
Handlebars logic allows us to serve dynamic content in our messages based on user profile attributes. The segmentation tools also allow us to quickly size audiences and look through event histories of users in our lists. The testing and proofing functionalities also allow us to feel confident in launching our experiments.
May 17, 2023
Iterable is It
I am able to set up and decide on what channels I use and when. I can create segments, identify customer engagement and set up different timing and cadence messaging to customers without asking my data science team for a list or for metrics around engagement. Iterable also has a feature in the journey flows that allows me to test different channels and then make decisions in optimization based on the channels that a customer better engages with it has saved us time in building templates so we don’t have to do 60 versions of something we can have a handful of templates that dynamically populate images, URLs, and content based on user profile fields
May 17, 2023
The best email platform I've used.
Iterable built their platform on automation and segmentation. Most of our campaigns are automated and segmented through Journey. Our company is subscription based and we have 5 different welcome series that are segmented based on the type of subscription they have. We segment through user attributed to automatically put the user in the specific journey. We also use automation to communicate with our users through triggers - ie. no login in X days, never downloaded app, saved $ in 6 months, etc.
The customer lifecycle campaigns leverage the customer's enrollment date to trigger communications and using logic gates in these journeys helps take the guesswork out of the communication date when delays happen upstream. Being able to also send batch campaigns and ensuring comms do not overlap between the journeys and one time send is a major enhancement over our previous state endeavors.
May 17, 2023
Iterable Survey Review
Nothing that isn't available on other ESPS. Moving over to omnichannel is a new learning curve for me, but I do like the idea of functionality around channel optimization
We are currently building out all of our automated journeys. Iterable's catalog capabilities have allowed us to start building out highly personalized email journeys based on a customer's lifetime journey with our organization and how they used the financial options we provide.
May 11, 2023
Easy to use, building at scale
Iterable's platform tools have improved our ability to automate, segment, test, and rollout personalized campaigns significantly. We can build lists quickly and efficiently and use them to create journeys that we can see and visualize easily. We can rollout campaigns quickly, because they are easy to build. The automations are easy to configure.
May 03, 2023
Easy to integrate
We have used Iterable for mobile in-app notifications to notify the user of device filter health. It was easy to setup and create workflows for various triggers
March 06, 2023
Impactful...Impressive...Inviting... Iterable.
We're aware of these additional platform abilities, but have not started to use them at this time.
January 30, 2023
Great product for smaller companies growing - easy to set up.
They enable us to properly segment users by various characteristics and automate messages based on events, actions, etc.
January 30, 2023
Iterable is a great tool for the right size company
We have a much, much easier time rolling out personalized campaigns. This can all be handed off to marketing with little to no engineering time needed.
September 14, 2022
Cross-channel customer engagement platform
Score 8 out of 10
Vetted Review
Verified User
It helped us to create decision rules on the basis of real-time data. We could sync data into Iterable within new custom fields.
September 09, 2022
Talking to the Right Customers at the Right Time
Score 9 out of 10
Vetted Review
Verified User
The automation platform has helped us automate the customer re-engagement process by allowing us to send out messages at specific intervals after the customer has purchased. For this, we have used the email and SMS functionality with customer journeys. It has also given us the ability to easily segment our customer base with the dynamic building tool.
September 09, 2022
Great ESP for small to medium business - Best support ever!
Score 9 out of 10
Vetted Review
Verified User
At Comparis, we have only consumed the Email functionalities. Here are a few takeaways:
- Iterable offers numerous possibilities of automation - We often use workflows / journeys in Iterable to facilitate this.
- It offers reusable codes (snippets) that is super helpful for headers, footers and anything that works across multiple emails.
- Send Time Optimization allowed us to deliver the emails to our customers when they are most likely to interact with it.
- It allowed us to take personalization to the next level, whereby we not only personalize simply based on user name and gender, but also the entire content of the email leveraging datafeeds.
September 09, 2022
First year review - With flying colours!
It has massively changed the game for us in terms of automation.
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a great starting set for all things automation.
With the previous ESP, we could not be able to do any clever targeting, drip-feed campaigns or dynamic field event-based triggers. We now can!
While I think the journeys and documentation could be improved, it has provided us with a great starting set for all things automation.
August 26, 2022
Great Modern Tool
Score 10 out of 10
Vetted Review
Verified User
Iterable's ability to combine various elements such as SMS, Push, and email, all in an automated and streamlined way, helps save us time and money while providing a unified customer experience.
August 09, 2022
A good tools to unify your marketing communications.
Iterable's platform affected me in: - Email: Unify campaigns sent from tools like Hubspot, our own systems, and marketing team email accounts - SMS: I had to build a custom solution for it using a local provider due to costs (we lost some of the trackings but it wasn't complicated to integrate) - Push and in-app notification: I had to build some code to support Flutter.
July 27, 2022
Check out Iterable for your business
Personalization has been a goal for us for some time, and we are at the point where we are using customer traits more and more every day. The trick is testing what works and what doesn't, moving on when necessary, and trying the next thing to continue to grow our email and SMS engaged list. SMS has kind of been the one stumble in that the integration with Twilio and the ability to have access to the tools we need instead of working through support or an account manager can be frustrating at times. For email and SMS, there are log files that do help provide additional information when researching an issue, but as an Iterable customer, I do not have access to those tools and need to work with support to figure out if there were any problems with a send.