JMP beats the competition in analytics capabilities and cost. Great value for a marketing researcher.
January 09, 2019
JMP beats the competition in analytics capabilities and cost. Great value for a marketing researcher.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with JMP Pro
JMP Pro is used as a statistical analysis tool for analyzing surveys/transactions/demographics. We used it to run multi-linear regression models, design conjoint models, basic crosstabs, segmentations, correlation analysis, among a few types of analysis. It was used in the marketing research department at the agency I worked at before I left.
- Several types of segmentation models
- Conjoint design
- VERY user-friendly
- Statistical testing columns in cross tabs. You have to do that one at a time or write a script.
- None. It's cheaper than SPSS. You could probably get by with the basic JMP package.
It's much more user-friendly and has a wider statistical toolset.