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JMP Pro Review: "JMP beats the competition in analytics capabilities and cost. Great value for a marketing researcher."
https://www.trustradius.com/predictive-analyticsJMP ProUnspecified8.96101
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January 09, 2019

JMP Pro Review: "JMP beats the competition in analytics capabilities and cost. Great value for a marketing researcher."

Score 10 out of 101
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Verified User
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Overall Satisfaction with JMP Pro

JMP Pro is used as a statistical analysis tool for analyzing surveys/transactions/demographics. We used it to run multi-linear regression models, design conjoint models, basic crosstabs, segmentations, correlation analysis, among a few types of analysis. It was used in the marketing research department at the agency I worked at before I left.
  • Several types of segmentation models
  • Conjoint design
  • VERY user-friendly
  • Statistical testing columns in cross tabs. You have to do that one at a time or write a script.
  • None. It's cheaper than SPSS. You could probably get by with the basic JMP package.
It's much more user-friendly and has a wider statistical toolset.
Anything marketing research and statistical analysis. It does the job well and provides a wide statistical toolset.