Leading solution to personalize and experiment
November 18, 2020

Leading solution to personalize and experiment

Marie Poussade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kameleoon

Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.
  • The solution is really easy to use once you get the hang of it; but it takes a bit of practice before you get the most out of it.
  • Thanks to Kameleoon's graphic editor, we can make simple changes but also use the code editor if we want to make deeper experiences.
  • None for the moment. The tool meets all of our needs and the CSM team is very reactive on all our requests.
  • We operate a lot of tests before putting the identified optimizations into production.
  • The complete reporting tools allow us to analyze our visitors’ behavior.
  • The Kameleoon reporting tool allows us to analyze the results according to a very specific behavior (e.g., use of a specific type of device).
  • The personalization module allows us to run several tests simultaneously without negative impact on the journey of our visitors.
  • We can manage the marketing pressure of our on-site business activities.
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Thanks to Kameleoon's CSM and IT teams, my tests are launched very quickly. I can spend more time on analysis and optimizing the site.

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

With Kameleoon, we can analyze our audience and identify high-potential segments in terms of revenues for our website.
We have a great relationship with the customer success team. Thanks to their expertise, we have improved our knowledge of personalization strategies and it had a real impact on our business.

Kameleoon Feature Ratings

a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
8
Cross-browser testing
8
Mobile app testing
8
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
8
Preview mode
8
Experiment workflow and approval
8
Dynamic experiment activation
8
Client-side tests
8
Server-side tests
8
Mutually exclusive tests
8
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
8
Website personalization
8
Conversion tracking
8
Goal tracking
8
Test reporting
8
Results segmentation
8
CSV export
8
Experiments results dashboard
8