Item: Keap
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I used Keap at my prior organization for solely the purpose of email marketing. I used it to create email campaigns as well as single 'email broadcasts'. I know that Keap also has other functions such as being a CRM or using it for finances but my company used a different product for CRM. Keap helped to solve the companies business problem of effectively having a way to communicate to our numerous audiences. Creating the emails on Keap felt very user friendly and didn't consume a lot of time. So for our organization this was a plus because we had several different family organizations and within each of those organizations we would have several different kinds of audiences. Keap had the ability to create and save 'tags' when uploading our contact lists so when we had to send out a new email broadcast to the same audiences the process was streamlined. Because I only used Keap for the email marketing functions, my scope is not encompassing of all the functions and capabilities that Keap has to offer.

Pros and Cons

Having the tag functions to save and manage contact lists
Being user friendly with click and drop functions
Being able to save emails broadcasts as well as duplicate them to ease the process

More articles and videos on how to use the various functions of Keap
Having representatives designated to certain regions or companies for a point of contact when help is needed
More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions

Return on Investment

Helped increase membership and membership retention by being able to reach out to an international audience
Saves time with easy to use features
Can be costly with monthly price points

Alternatives Considered

Mailchimp

I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or calendar form and I had to click on whatever I had named it and then click it again to preview the email. I do believe that Mailchimp might offer a little more customization features in the email capabilities when compared to Keap but overall Keap is the winner.

Key Insights

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Yes

Did Keap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Keap go as expected?

I wasn't involved with the implementation phase

Would you buy Keap again?

Yes

Other Software Used

Jira Work Management (Jira Core), Mailchimp, Google Workspace (formerly G Suite)

Likelihood to Recommend

Keap is well suited for beginners of email marketing and most likely smaller companies as well. For someone who is new to the email marketing world, the click and drop features are easy to understand and use. They can also save their email broadcasts and create duplicates of them so it would save them time if they are doing things in a similar fashion. For example, if they have a monthly newsletter and want the format to be consistent they can just save the template and then reuse it over and over, just updating the info text and images. On the flip side, for those who have been in the email marketing world for longer or understand more coding Keap is not the best for them. They would be limited to how much customization they can create in their emails and find that it might not best suit their needs.

Keap is for beginner email marketers

Software Version

Overall Satisfaction with Keap (formerly Infusionsoft)