Item: Keap
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

Our marketing team uses Keap (formerly Infusionsoft) for a range of actions. It is quite simple and easy to use which has helped us tag and categorize clients, create sequences with a clear client journey and outcome, produce landing pages, offer product sales, and most importantly keep our contacts in the know with any news surrounding their local clinic.

Pros and Cons

Simple Email Sequence Building
Tagging Clients
Product Checkout

Cleaning up images you no longer want stored is frustratingly slow and hard (can't bulk delete)

Return on Investment

Keap helps save time by implementing customer sequences which keeps them engaged for longer.
It has helped our ROI through our email sequences which can reactivate past clients
It can be costly and hard to manage the contact list. (Doesn't remove opted out clients from your contacts that you pay for)

Key Insights

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Did Keap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Keap go as expected?

I wasn't involved with the implementation phase

Would you buy Keap again?

Other Software Used

Canva, Sprout Social, ClickSend

Likelihood to Recommend

Legacy builder is quite dated and limited, in my opinion. Its functionality is x10 easier to use than the new email builder. The new email builder looks a lot better. However, the functionality is far worse than their legacy builder. e.g. can't search for an image you want with the new email builder. You must scroll through your entire library, etc. I should add that the legacy email builder is very simple and easy to use and effective, so it would be nice if the new email builder was the same.

Solid e-mail marketing and sales platform, however it's new functions need improvement.

Software Version

Overall Satisfaction with Keap (formerly Infusionsoft)