Item: Khoros Marketing
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.

While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.

Pros and Cons

Easy Scheduling
Providing helpful resource information on Atlas
The integration of multiple organizations under one account / easy access

The analytics tool could be improved to provide more accurate / easily accessible performance updates
Shoppable product tagging within the scheduling tool
Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.

Return on Investment

Helpful resource for organic campaigns
Improved link posting - able to track organic revenue by publishing specific links that are shortened by Khoros Marketing

Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).

Brand Management with Khoros

N/A

Scalability

Over the time that I've spent using Khoros, I've noticed how the platform has developed with our brand over time.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Alternatives Considered

Khoros Care

We currently use both Khoros Marketing and Khoros Care. Previously, we utilized the Care module within Khoros Marketing, and Khoros Care is a more developed platform for our agents. Khoros Marketing is more useful to my role, as Khoros Care does not support social media content planning and strategy.

Other Software Used

Bazaarvoice, Trello, Adobe Analytics

Likelihood to Recommend

While Khoros is a great platform for social content scheduling, there's definitely room for improvement within the platform. Scheduling within the platform has remained successful for my company due to the multiple-channel scheduling feature, shortened link tool and automatic posting, but this is primarily what we use Khoros Marketing for.

The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.

Ease of Integration

Initially integrating social media accounts was a smooth process once the proper people were involved. I appreciated how quickly these integrations were achieved after authentication. For a corporation like ours, we have a multitude of different brands/accounts; like I said in my previous review question, it's been difficult to manage the breadth of our social integrations since each account requires manual reauthentication by the account's owner, however.

Systems Integrated With

Social Media Platforms (Facebook, Instagram, Twitter, TikTok, Pinterest)

Outside of 8+ brand social media accounts (more than 25+ accounts in total), there are no other systems that we've attempted to integrate in Khoros. It's been slightly difficult to manage these account integrations since there are differing brands/social platforms involved, but it's been fantastic being able to utilize the platform as a universal workspace for our company. Our primary difficulty is ensuring that each account is successfully authenticated to collect necessary data and use the marketing tools as needed -- each account holder has to re-connect their brand's account manually, which can provide more hassle than ease. It's worth it, though!

Future Integration Plans

N/A

Types of Integration

File import/export

N/A

Integration Lessons Learned

I would recommend having resources and necessary groups prepared beforehand. If all who are involved remain in the loop about the integration process, have credentials/information ready to go, and can properly make the integration successful, that's the most efficient way to achieve this in Khoros Marketing.

For the Love of Khoros Marketing!

Modules Used

Overall Satisfaction with Khoros Marketing