Khoros pros and cons
Anonymous | TrustRadius Reviewer
September 10, 2019

Khoros pros and cons

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Marketing
  • Experiences

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is primarily used across departments at our corporate office. It is also used in multiple offices internationally among our Marketing staff. Khoros helps us to align better on our content strategy as well as provide visibility to our global employees. It also allows us to focus on social care and building up a positive online reputation.
  • Calendaring
  • Publishing
  • Asset management
  • Label structure
  • Instagram API hook
  • User permissions
  • Engagement
  • Channel management
  • Compliance

Do you think Khoros Marketing (Formerly Spredfast + Lithium) delivers good value for the price?

Yes

Are you happy with Khoros Marketing (Formerly Spredfast + Lithium)'s feature set?

Yes

Did Khoros Marketing (Formerly Spredfast + Lithium) live up to sales and marketing promises?

No

Did implementation of Khoros Marketing (Formerly Spredfast + Lithium) go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing (Formerly Spredfast + Lithium) again?

Yes

Khoros Marketing is ideal for brands who are looking to utilize a single tool for calendaring, publishing, and social care. It cuts down on some of the pain points associated with posting and engaging natively in the platform. I would say it’s not ideal for digital displays as it goes not have connectivity with Instagram UGC.

Khoros Marketing (Formerly Spredfast + Lithium) Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
7
Content planning and scheduling
7
Audience targeting
4
Workflow management
5
Automated routing and prioritization
3
Customer interaction histories
6
Bulk actions
2
Lead generation
4
Content marketing
4
Campaigns and promotions
5
Twitter
4
Facebook
3
LinkedIn
6
Google+
Not Rated
Instagram
4
Pinterest
2
YouTube
1
Campaign success analytics
3
Real-time tracking
2
Competitor analysis
7
Role-based user permissions & privileges
4
Mobile access
5