If you want to keep your content organized and published correctly, you'll want Khoros Marketin!
Updated August 04, 2022

If you want to keep your content organized and published correctly, you'll want Khoros Marketin!

Laurren Neal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

We use Khoros Marketing for advertising planning, publishing, tracking, and analytics. It allows us to keep content in one place and coordinate with our social monitoring platform Khoros Care for customer engagement. It's a great platform for publishing organic content across multiple brands under our company umbrella and allowing appropriate access to each team as needed.

Pros

  • Keeps organic content in one place for easy access.
  • Publishes content on organic feeds across multiple social platforms.
  • Has in-depth analytics for tracking organic social media posts.

Cons

  • The "preview" pop out section could be larger so that it's easier to view content.
  • The "fields to include" on data exports have many of the same items that are called different things, so better explanations about which one to use would be great.
  • Data exports need to be saved outside of the platform because the information expires within the system after a set amount of time.
  • The Plans section is great for keeping track of content that needs to be posted.
  • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
  • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Khoros Support is wonderful and very responsive. They are able to set up the platform based on your company's needs to ensure the maximum benefit when using the system. When it comes to social media publishing, any issues or concerns are quickly addressed and are allowed to be set at specific priority levels based on the situation that is happening.
Khoros Marketing centralizes content for multiple team members to make sure everyone is on the same page. It allows for content approvals across multiple brands and platforms for accuracy and makes it easy when you have multiple team members working from different locations whether in-office or at home. The two-factor authentication also helps protect the brands from the risk of any unauthorized logins.
Khoros Marketing's scalability overall is fantastic. Since starting to use the platform we've increased brand publishing across all social media platforms and as our needs change the system adapts. As an example when multiple team members began working from home during the pandemic, this created issues with other systems, but with Khoros Marketing this was seamless.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

Salesforce CMS, Khoros Care (Formerly Spredfast + Lithium), Microsoft 365 (formerly Office 365)
Khoros Marketing is an amazing tool for planning and publishing content. It also has fantastic analytics for tracking the posts and keeps all of your content in one place so it's easy to manage. The data that is stored within the platform does expire after a certain amount of time so it's necessary to download/export certain reports in case-specific information is needed at a later time since it cannot simply be looked up in the platform.

Khoros Social Media Management Feature Ratings

8.7
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
10
10.0
Content planning and scheduling
10
Audience targeting
10
Workflow management
10
Engagement ()
Not Rated
10.0
Content marketing
10
Campaigns and promotions
10
10.0
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
10.0
Campaign success analytics
10
Real-time tracking
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

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