Room To Grow
July 27, 2022

Room To Grow

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing

Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.

Pros

  • Scheduling
  • Planning
  • Cross-company view
  • Asset management

Cons

  • Inbox (particularly with LinkedIn)
  • Analytics widgets
  • Staying up-to-date with Instagram
  • Team integration
  • Publishing pauses and restarts
  • Approvals
Again, we are an enterprise level customer. Most of the features in Khoros at the moment seem consumer-related. We need better integration into LinkedIn's API to be a fully 10 out of 10 on this one.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

No

Did implementation of Khoros Social Media Management go as expected?

No

Would you buy Khoros Social Media Management again?

Yes

Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.

Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
We've been associated with Khoros since it's inception. We've always kept them at a distance, as we are slow to integrate our operating companies. While it may have appeared we had "given up" on them as a solution, they never gave up on us. Even as a non-customer, they invited us to Engage, met us at the door, shared product updates and considered us as clients, even when we weren't.

There is room for improvement in the way different functional teams communicate with each other. Our enagement has not gone as smoothly as we thought it would, due to miscommunication between sales having product knowledge, enablement having knowledge of our business case(s) and customer success being available to connect the various dots.

Khoros Social Media Management Feature Ratings

6.0
Boolean keyword searches
5
Filtering out noise/spam
9
Sentiment analysis
2
Broad channel coverage
8
6.7
Content planning and scheduling
10
Audience targeting
6
Workflow management
4
6.3
Automated routing and prioritization
8
Customer interaction histories
6
Bulk actions
5
7.0
Lead generation
Not Rated
Content marketing
8
Campaigns and promotions
6
7.5
Twitter
10
Facebook
10
LinkedIn
4
Instagram
6
Pinterest
Not Rated
8.0
Campaign success analytics
9
Real-time tracking
10
Competitor analysis
5
7.5
Role-based user permissions & privileges
8
Mobile access
7

Using Khoros Marketing

8 - social media, public relations and external communicaitons
2 - A deep understanding of the product capabilities and limitations.
  • Organic Social Media Planning
  • Social Media Reporting
  • Competitive intelligence
  • Cross-OpCo collaboration
  • Amplification of thought leadership content
  • Analytics
  • Monitor and Amplify LinkedIn Mentions
  • Post 90 second Instagram Reels
  • Fully operational Instagram Stories
We're 1/2 year into a three-year contract. It took us a year to evaluate, and we're slow to change platforms.

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