Room To Grow
July 27, 2022

Room To Grow

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing

Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
  • Scheduling
  • Planning
  • Cross-company view
  • Asset management
  • Inbox (particularly with LinkedIn)
  • Analytics widgets
  • Staying up-to-date with Instagram
  • Team integration
  • Publishing pauses and restarts
  • Approvals
We have had very limited exposure to Khoros Support (mostly to question why there are missing functionality from Inbox). But the Customer Success team has been great -- despite the high turnover.
Both of the items you've mentioned, using cetnralize visibility to ensure brand compliance as well as spotting potentially damaging social mentions. We do have varying philosophies as to how to manage these moments of brand exposure, mostly what we lack is a easy way to reference who to contact if one operating company was mentioned in another operating company's post, etc. But that's an issue we need to deal with as a company. Hopefully once we get up and running across all out OpCos that will be easier to do.
Again, we are an enterprise level customer. Most of the features in Khoros at the moment seem consumer-related. We need better integration into LinkedIn's API to be a fully 10 out of 10 on this one.

Do you think Khoros Marketing delivers good value for the price?


Are you happy with Khoros Marketing's feature set?


Did Khoros Marketing live up to sales and marketing promises?


Did implementation of Khoros Marketing go as expected?


Would you buy Khoros Marketing again?


Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.

Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
We've been associated with Khoros since it's inception. We've always kept them at a distance, as we are slow to integrate our operating companies. While it may have appeared we had "given up" on them as a solution, they never gave up on us. Even as a non-customer, they invited us to Engage, met us at the door, shared product updates and considered us as clients, even when we weren't.

There is room for improvement in the way different functional teams communicate with each other. Our enagement has not gone as smoothly as we thought it would, due to miscommunication between sales having product knowledge, enablement having knowledge of our business case(s) and customer success being available to connect the various dots.

Khoros Marketing Feature Ratings

Boolean keyword searches
Filtering out noise/spam
Sentiment analysis
Broad channel coverage
Content planning and scheduling
Audience targeting
Workflow management
Automated routing and prioritization
Customer interaction histories
Bulk actions
Lead generation
Not Rated
Content marketing
Campaigns and promotions
Not Rated
Campaign success analytics
Real-time tracking
Competitor analysis
Role-based user permissions & privileges
Mobile access

Using Khoros Marketing

8 - social media, public relations and external communicaitons
2 - A deep understanding of the product capabilities and limitations.
  • Organic Social Media Planning
  • Social Media Reporting
  • Competitive intelligence
  • Cross-OpCo collaboration
  • Amplification of thought leadership content
  • Analytics
  • Monitor and Amplify LinkedIn Mentions
  • Post 90 second Instagram Reels
  • Fully operational Instagram Stories
We're 1/2 year into a three-year contract. It took us a year to evaluate, and we're slow to change platforms.