Item: Khoros Marketing
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I use Khoros to monitor for potential threats against Boeing personnel, assets, or operations. Additionally, I monitor for behavior by Boeing employees that may negatively impact Boeing reputation.

Pros and Cons

They provide easily setup steams.
Auto-updating of streams to keep current.
Easy to forward messaging system for notifying different people of a social media post of interest.

Pricing could be improved but support makes up for the difference.

Return on Investment

A positive impact is that it has allowed us to effectively mitigate risk associated with threats to Boeing assets.
Additionally mitigated potential negative reputational impact of Boeing employee actions.

Customer Support

I do not use Khoros for marketing but for investigative purposes so I would not know. From the marketing personnel I interact with it has been very beneficial though.

Here is where I know it has been very beneficial. It has alerted us to numerous external and internal risks and allowed us to quickly act to investigate and communicate between investigators, allowing for ease of reassignment of specific messages.

Scalability

It has a huge capacity for expansion and has kept up nicely as Boeing has expanded its operations and marketing.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Likelihood to Recommend

For the specific tasks I have to use it for Khoros is very useful. I monitor specific feeds for credible threats to Boeing and for reports of behavior by Boeing employees that could be detrimental to Boeing reputation. For this, Khoros has been great!

Khoros is a solid investigative tool for mitigating both internal and external risk

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)