Great for identiying holes in the funnel
Updated April 14, 2014
Great for identiying holes in the funnel
Score 10 out of 10
Vetted Review
Verified User
Software Version
Advanced
Overall Satisfaction
- The Kissmetrics product is particularly helpful in identifying holes in the funnel. We are able to track user behavior on multi-session basis which is the big differentiator from Google Analytics (we use both). With Kissmetrics we have been able to identify users who are likely to convert. We are also able to track our conversion rates on every page on our site.
- I really like the Kissmetrics Dashboard as it gives us a good view into metrics for our business. We keep our most important website metrics in this view and I go there once a day to get a digest of everything that is going on.
- The product integrates well with Optimizely. We love to run A/B tests and Kissmetrics is where we store most of our web conversion data.
- Track users by Channel.
- In some cases reporting can be limited. The product helps you to track funnels that you preset, but it does not help you to find funnels you may not be aware of.
Product Usage
3 - Marketing, Product, and Sales. We get a ton of data from Kissmetrics that can be used by multiple departments.
- It helps us to understand the leaks in our funnel and what our free and paid users are doing after signing up.
- We can see cohort reports look at time it takes to do a certain action, segment users by when they signed up, or looking at time to churn.
- Measure everything that is going on with your product from the top of the funnel to the bottom. Keep your finger on the pulse of how users are using the tool and where they are falling out of the funnel.
Evaluation and Selection
MixPanel was on my short list. Kissmetrics seemed to display the relevant information that I needed, it integrated with the tools we were already using, and it had a strong focus on marketing metrics, where as Mixpanel seems to be more focused on Product Management. Since starting we haven't looked back. Kissmetrics was the right decision because it does focus on the right metrics, the support team is great, and it integrates easily with other products like Optimizely.