Kissmetrics

Kissmetrics

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Score 8.3 out of 100
Kissmetrics

Overview

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $150 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Kissmetrics Activity Report is a part of our report suite called AnalyzeKissmetrics Populations allow your to track your most important segment over timeKissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Integrations

Kissmetrics Competitors

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%

Kissmetrics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

How much does Kissmetrics cost?

Kissmetrics starts at $150.

What is Kissmetrics's best feature?

Reviewers rate Support Rating highest, with a score of 9.

Who uses Kissmetrics?

The most common users of Kissmetrics are from Small Businesses (1-50 employees) and the Internet industry.

Reviews

(1-25 of 48)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Kissmetrics has helped us in web analytics by using it to make data-driven decisions. For needs covering general market analysis topics, I can get accurate quantitative support. We can also seamlessly track leads, content, and social media submissions. This allows us to quickly change content strategies and social media posts to cover the most compelling topics. Kissmetrics is the company's most acclaimed program.
  • It is easy to install; most people install the tracking code and run it in a few minutes.
  • It has excellent viewing and configuration options and can provide me with a lot of security and consistent tool management according to my needs.
  • This tool provides a lot of information and data; I can use this information and data to control better what I want to play the analyst role.
  • I can track sessions from desktop and mobile.
  • I think the speed of tool updates has slowed down a lot lately.
Kissmetrics is an excellent tool for companies that want to track their website users or use funnels to gain customers. For small businesses and startups. If you want a lot of information about how users interact with your sites, Kissmetrics will provide it.
akshay kashyap | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ran web analytics using kiss metrics as well. It helped us in solving the abandon cart use case. We did get an individual profile of the customers which helped us in segmenting based on user behavior and visit metrics.
  • Web analytics
  • Visit metrics
  • Abandon cart journey
  • Campaign statistics
  • Easy to use
  • Visitor metrics dashboard
  • Unique profile of users
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.
  • Breaks down data
  • Provides personalized reports
  • Allows for A/B testing
  • The interface isn't always easy to use.
  • It's expensive to upgrade your plan.
  • Some on our team wanted better data visualization.
Kissmetrics is well suited for your organization if you have a solid budget for robust reporting that goes beyond what Google Analytics offers for web attribution and user-level analytics. Once your team is familiar with the tool, you can create personalized reports and create new events and properties, etc. quickly to target the metrics that matter to you.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer conversion process and discover areas where we're losing potential customers.
  • Site Search Tracking.
  • Multiple Site Management.
  • Keyword & Campaign Tracking.
  • Huge learning curve.
  • It's hard to summarize data.
  • The CRM integration is tough.
Kissmetrics offers many powerful functionalities, such as A/B testing and population analysis. The platform allows users to combine their data with different search levels, making the tool unique compared to its competitors. It's recommended for organizations who care more about campaign-level targeting and recommendations.
Abhishek Agarwal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is used by the product team for web analytics to make data-driven decisions to enhance the user's journey. It is used for all kind of engagement and behavioral analytics.
  • Great features to track user journey/path
  • Extensive data and insights are provided by the tool
  • Sales funnel reports are easy to understand
  • Great visualization and configuration options
  • The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
  • Limited integration capabilities
  • Expensive, hence difficult to implement and maintain for early stage startups
  • High learning curve
It is well suited for web analytics at a small and medium business level but not for early-stage startups because of the cost factor.
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the funnel leads and most importantly demos. After careful research and testing, I found that Kissmetrics is able to answer these questions and more! Currently, Kissmetrics is utilized by the marketing team, executive team and member success--with other departments researching the best way they can also use the data that Kissmetrics provides!

It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
  • Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
  • Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
  • Track account-based marketing leads and sees if our offline efforts get them to our website.
  • Track website popup performance.
And TONS more! We can't imagine starting any campaign without Kissmetrics now--it is what essential to our marketing efforts!
  • Track desktop and mobile sessions for a single user.
  • Provide high-level detail on how different user-defined funnels are performing.
  • Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.
  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.

On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Lisa Palombo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Every client we have at Curaytor has a website that is hosted on our exclusive platform. We offer a service that sets up Kissmetrics on their website in order to guide visitors from page to page in a logical fashion. The hopes are they are guided to relevant content at the right time, enhancing the customer journey and leading to higher engagement and conversion.
  • Setup is easy
  • They show you examples of what your "pop-up" will look like as you type the content in
  • You can personalize the pop-ups to fit your brand
  • You are able to measure how effective the paths you set up are
  • I would like to be able to schedule an update to the wording so that it doesn't get stale
  • I'd like more freedom with the design/look/shape of the pop up
  • It can be difficult to manage several accounts under one username
It's a great alternative to the more expensive chat bots such as Drift and Intercom. It allows you to set up a pathway for your customers to follow.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.
  • The extensive data is great for really understanding your website users.
  • Easy to see the exact flow that your users follow and can give insight on where you can improve.
  • Extensive report data, and you can really dig down to find just about any information.
  • The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
  • No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
  • Bit of a learning curve if you're not already familiar with data it provides and how to use it.
A great tool for companies that want to really track their website users and/or are using funnels to gain customers. The data Kissmetrics provides is invaluable to a strong marketing plan to determine what is and isn't working. For small businesses and start-ups the cost can be prohibitive. But if you want extensive data on how users are interacting with your site(s) Kissmetrics will give it you.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
  • A/B Multivariate testing, conversion rates of campaigns
  • Simple and easy to use UX
  • Setting up goals and events
  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
Kissmetrics is great to use when you need to identify the individual user's behavior and the journey taken throughout your website to identify improved paths to conversions. There is a learning curve when analyzing the reports produced within Kissmetrics but it is worth the investment. Being able to monitor social campaigns and content marketing efforts.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We have used Kissmetrics tools for several months, originally as a supplementary analytical tool to Google Analytics, then as a selfstanding toolset that overcomes several Google limitations. I have used this solution by delivering marketing and sales optimization projects, aiming at reaching higher conversion rates. Using this tool helped us to set up and analyze the customer behavior and delivered nice reports in a short time.
  • Planning and implementing campaigns, A/B testing, conversion rates measurement
  • Very useful by mid sized company (client), easy to deploy, setup and get quick reports
  • Sales funnel reports with zoom-in ability by analyzing the root causes for customer behavior
  • Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
  • UI - the user interface is not very user-friendly, it is not always very intuitive.
Strong points:
  1. Engagement scenario planning
  2. A/B testing
  3. Simple and easy to use conversion rates analysis
  4. Finding possible root cause or touch points where the web or mobile front-end can do better
  5. After getting used to "what means what" in the interface, it is quick to accomplish tasks within Kissmetrics
Weak points:
  1. When the customers clear the cookies between visits, it is impossible to recognize they are returning visitors, not new ones. There are ways how to keep the digital signature, but this is implicitly not allowed without a consent of the client (neither here, nor by Google etc.). An analyst needs to recognize returning clients, from really new clients to the site. There should be some legal way how to overcome this "deleted cookies" issue, but it is not available here
Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use KM to identify leaks in the funnel and understand the flow of the visitors' behavior. We track how traffic learns about our company and our service; we also use it for calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources.
  • KM provides granularity of all information, performance can be checked in near real time.
  • The interface is clean, intuitive, and easy to navigate.
  • KM pulls data and refreshes itself which removes the manual work alternative platforms require.
  • The various reports types and how to use them can be unintuitive and confusing to new users; in addition, the reports can take awhile to load and they can also be difficult to customize.
  • It should easier than it is to modify the underlying data so that users could easily remove test traffic and robot clicks to gain more accurate information.
  • KM lacks automatic event tracking, if you've forgotten to add an event, it doesn't pull data retroactively.
Kissmetrics shows us where visitors click and move around on the website, providing us qualitative and quantitative data which we use to influence how we engage our users.

When it comes to needing to generate low-level, customized reports, we find it easier to rely on other solutions the provide better functionality and more features.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Kissmetrics to track our marketing and sales funnels as well as to track user activities within our SasS. Kissmetrics touches all departments in the company, from development to customer service to (of course) marketing. The main problem Kissmetrics addresses involves KPIs across the board: How many new users do we have between X and Y dates? When did X user do the following activity? How impactful was X email?

Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
  • The URL API, when combined with reports and people search, is very powerful. It allows you to create and track a virtually unlimited number of cohorts using property and event tracking.
  • Live view is fantastic for a bird's eye view of what's going on with your users in real-time. We use this often to test our funnels and make sure things are indeed tracking, and that it's set up in a way that is actually helpful to us.
  • Kissmetrics support is bar none– they're friendly and speak in terms that even the most novice of users can follow.
  • Click-to-track makes it virtually fool-proof to specify events and actions to track, without having to figure out any complicated coding.
  • In-app reports are often not quite "enough" as is. Kissmetrics lacks secondary/tertiary sort of filter functions that let the user distill the collected information in a useful way on-screen. What we sometimes have to do is export reports and use functions within Excel to get the data view that is useful for us.
  • We've gotten some conflicting advice about whether or not the ideal identity to use is an email address or some other unique identifier, and that has made implementation/reporting more confusing.
  • Kissmetrics does not track or provide demographic or location data by default.
  • It's certainly not an inexpensive service, so it may be cost prohibitive for smaller, bootstrapped startups to get started with it.
Kissmetrics is best suited for organizations that have a strong focus on KPIs [that are] measurable through solid analytics data. Kissmetrics is not for you if you're looking for a plug and play solution, however. It requires configuration and strategic implementation. If you're considering Kissmetrics, you should ask yourself:

  • What am I looking to track?
  • Do I need to be able to track demographic/location data, or do I already have another solution in place?
  • Am I or is my team comfortable using software with advanced features?
  • Am I or is my team comfortable spending time configuring what we need to in order to make Kissmetrics track what we want? This includes hooking kissmetrics up to 3rd party APIs like Stripe, for example.
SAM Rizvi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Kissmetrics gives us essential information about key metrics along our motion rate which are critical for adoption by our users. These insights put us in a position to be proactive in identifying trends contrary to our assumptions during development/ release and also closely support the effective pursuit of our OKRs for the whole Product team.
  • Very simple UX for non tech professionals
  • Keeps the important metrics front and center with daily summaries
  • Easy to integrate with minimal burden on systems
  • Would love to be able to drill down on the data more (once it's available).
We use Kissmetrics across a wide and increasing range of data points within our organization. From simple campaign-related conversion tracking to more complex in-app actions along the critical motion path. It's a great no-nonsense management dashboard to keep a focus on things that matter and is becoming more essential to our organization daily.
Brad Ruderman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Kissmetrics has been deployed to our whole company. We use it as a self-service analytics tool to calculate metrics around key events that happen within our system. Our advanced analytics are done using a data warehouse. Its an OK analytics tool to complement Google Analytics.
  • Tracking Event Data.
  • Debugging Implementation Issues/Verifying the implementation is doing well.
  • Always adding new features.
  • The interface is really cumbersome especially for basic tracking of just specific events over time by property.
  • Because it's an event driven system there is no way to modify events in the past. For example if you are selling products and returning products there is no easy way to just look at the orders that were not returned.
  • I wish the data export was more real time then the batch transfer to S3.
1) Do you need an event system or a data warehouse?
2) What specifically are you trying to track and report on?
3) Are you doing anything special on your app (impersonating other users/admin functionalities) that might affect the ability to track users, since Kissmetrics uses cookies?
4) What is the pay-back period for a tool like this? It's hard to calculate but see how many events you are sending and the types of analytics Kissmetrics can do over a data warehouse.
Bruce Pannaman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Kissmetrics to track user behavior within our website, mobile apps and inside of our API.
  • Easy to implement tracking within the API so that you don't use too much dev time on tracking users instead of developing the product itself.
  • You can add properties to the events so that you can enrich the data you are collecting later.
  • Lots of help within the community and tools that are available, such as statistical significance calculator.
  • The reports on the website are quite basic, you can only subset by one property and filter by on property at a time
  • The numbers take a while to settle. Because of the sheer amount of events hitting the platform it can take a day or so for the number to be static between days.
  • Live feature is very hard to use for testing, if you could filter out the feed by IP address that would be excellent!
If there could be some kind of margin of error visibility so that you know how well to trust the exact numbers that would be great.
Javier Iglesia Sabio | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Kissmetrics for business intelligence analytics and user tracking. Currently we're using it for building analytics for a multi million user base and Kissmetrics has never run short for our purposes. The BI department uses it for gathering useful data and the dev team has always felt comfortable when working against Kissmetrics.

Kissmetrics is an important piece of our overall data gathering and analysis tools. :)
  • Simple API.
  • Good and concise documentation for development.
  • Stable and reliable service.
  • Interface for different environments can be confusing sometimes.
  • Some analytics can be hard to configure the first time.
  • First time on the site experience can be better for newcomers.
Maybe Kissmetrics is not the best tool for businesses with a very small user base, as the analytics cannot achieve the best level of relevance, but anyway, it's a great tool for anyone who wants to gather data and build insightful metrics based on it.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We implemented Kissmetrics with a client in order to track the sources for specific individuals who submit forms. While Google Analytics offers anonymous data, we wanted a solution to actually link sources to names. In addition, Kissmetrics offers the added benefit of showing multiple stages in the funnel (e.g., person came in through organic search and later converted via paid search).
  • Excellent at tracking lead attribution, so you can see exactly what source people came from (organic, ppc, etc.) with name, address, and other info of those individuals.
  • Highly customizable reports: can filter by sources, form field attributes, etc.
  • High learning curve: it's not immediately straightforward how to implement for your specific use case.
  • Reports are limited in number of fields you can include (although this has improved).
  • Dashboard has a limited timeframe.
Kissmetrics is excellent for ecommerce; workable for lead generation with customization; but not a good choice for small businesses with few leads.
Quick contact, but no phone support at lower levels
September 17, 2015

KissMetrics review

Danny Varner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our organization uses KissMetrics to track user events across our web application and then to create reports on usage. It is used primarily by the product owner and developers but it is also available to support and sales. It enables the organization to make data-driven decisions about actual usage on our web app.
  • Generating custom reports
  • Daily email snapshots of key metrics
  • Separation of prod vs pre-prod environments
  • Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful
Kissmetrics seems well suited to out of the box reporting once the appropriate events are set up.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We have a SaaS platform and use Kissmetrics to track how our users use our product.
  • Ability to import external data sources
  • Reports
  • They don't handle single-page apps well at all. We've struggled with workarounds for awhile, but it's pretty painful. Their support has stated this is not on their roadmap. Kissmetrics is great otherwise, but we're actively looking at alternatives because of this issue.
If it's not a single-page app and there's no chance it will become one, I would recommend them. But given the direction the web seems to be going, adopting Kissmetrics would be painting yourself into a corner. In general, I would look elsewhere until their support of single-page apps and dynamic content improves.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Kissmetrics is embedded in the app by the engineering team but the data it produces is used by everyone in the company. We track events and important statistics to drive our product development. The engineering team is responsible for adding the metrics and managing the implementation but the reports are available to everyone.
  • Kissmetrics is great at tracking events. If there is a specific event your users do that would help drive business decisions this is the tool for that.
  • Reporting is also incredibly easy. You can funnel users through a report and discover where behavior or use drops off of a workflow.
  • It's incredibly easy to implement. With just a few lines of code you can start tracking your own custom events.
  • Reporting is powerful but it could use a little work on making it easier for people outside the product department.
If you are looking to just track page views this isn't the tool. But if you want to track specific events a user does Kissmetrics is exactly the tool you need.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use KISSmetrics to evaluate the success of our online marketing initiatives. It allows us to track individual consumers through every stage of the sales funnel.
  • Live Site Monitoring
  • Individual Customer Data
  • Report Generation
It's great to evaluate the experience of individual visitors to your site. It's harder to get large amounts of aggregate data.
Joris Brabants | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
KISSmetrics is used by marketing, sales and product development. When we first started using it, we got a lot of insights into how our users were using our product. Thanks to that we have a better understanding of our customers, and we were able to make some changes to important steps in the conversion funnel. It really improved (and keeps improving) our product. Besides product development, marketing can get a perfect view of where the converting users are coming from and our sales department can identify both people who have a high potential in sales, and people who got stuck or don't use the power features of our product.
  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
  • Integrations with CRM
  • Google Mobile Ads tracking (we're driving signups through mobile display ads to our app on Google play, and cannot identify traffic source in KM). Mobile search and desktop ads are tracked perfectly
  • Mail integration to send e-mails from KM to users
If you have a mobile or web application you MUST use this software to see how your users are using your product. I don't have any experience with e-commerce sites, but I can imagine it must be awesome to see how much revenue a newsletter generates, and how your different segments are performing.
There are several things that can be improved. First of all we're based in Europe, so if I raise a ticket today I read the response tomorrow, while you would like to be helped while trying to fix the problem. Another issue is that you almost need to be a developer to get things right.
Assaf Eisenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
KISSmetrics is a great tool for analytics, especially if you're looking to see in-depth insight on visitor journey instead of just visitor figures and pageviews.
  • KISSmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views.
  • I use it on a daily basis, and it informs nearly everything I do in terms of outreach to users. Have they used my company's product? How much? When? Where have they traveled on my website?
  • Not much, though the price can be a bit too high for some businesses.
  • Setting up configuration and on boarding may be challenging at first.
It is perfect for SaaS and eCommerce, I don't have much experience with other industries.
Travis Wright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
KISSmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. It helps you keep track of the visitors on your site, what they do, and allows you to hit them up with the right offers at the right time. Love it.
  • Figuring out which campaigns brought which visitors to the site.
  • Which buttons and areas of the site were clicked on
  • Where are we losing potential customers
  • Better documentation and tutorials, perhaps.
I recommend KISSmetrics all of the time.
May 28, 2014

KISSmetrics review

Luke Panza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
KISSmetrics helps us understand who exactly is finding us via our online advertisements and creating accounts. Specifically, we're able to match up a specific account to an ad click-through and determine which customers are clicking which ads. We are also therefore able to tie back sales to specific ads thanks to KISSmetrics.
  • Fairly simple and easy to use
  • Customer support has been helpful
  • Would be great if KISSmetrics tied in directly with our adwords account.
KISSmetrics is a great tool, as it helps us define what account signup has clicked on what online ad. It is better suited for online retail which is not our business, so many of the tools that they offer are really not helpful for our business.