Item: Kissmetrics
Rating: 8
Author: Verified User

Overall Satisfaction

Pros and Cons

Pros

Provided extremely detailed information of user activity on our website
Depicted user activity in graphs/charts at a high level that is easy to read
Functionality to search among dates and users is extremely helpful in conducting analytical research on users and product

Cons

While I was able to look at a particular user's activity in nifty charts and graphs, I would have liked to be able to export the data into .csv or .xlsx to run my own analyses
The service would black out for minutes/hours at a time, resulting in missed data and discrepancies in our reporting

Return on Investment

Better understanding of product effectiveness and popularity
Aided in researching user demographics and user activity for us to better be able to market our product
We pulled data from KISSmetrics for daily, weekly, and monthly reporting which was distributed to company executives, board members, and investors

I used KISSmetrics on a daily basis whilst a summer analyst at a language-learning software startup company called Voxy. To my knowledge, the company continued to use KISSmetrics. I am no longer at Voxy but we were pleased with KISSmetrics.

Likelihood to Recommend

It is appropriate if you are looking closely at detailed user activity on a web platform. Would have been helpful if KISSmetrics had analytical software for mobile platforms just as it does for web platforms (which my company used heavily and to my knowledge, data from mobile could not be extracted from KISSmetrics).

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